Billboards in Dallas, GA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 60 boards in Dallas, the average is $1,580.77 per 4-week period, which works out to a $5.16 CPM.

It depends on what you're trying to accomplish, but out of 12 boards in Dallas, these get put on proposals the most:

1. 1. #77650 — NEC EAST PAULDING & HWY 92 E/F BOT Billboard
2. 2. #77620 — Hwy 278 700 ft E/O Jct Hwy 120 S/S F/W Billboard
3. 3. #77649 — N/S HWY 278 1 MILE W/O HWY 92 W/F TOP PANEL Billboard
4. 4. #77618 — Jimmy Lee Smith Pkwy 1.15 mi W/O Hwy 92 N/S F/E Billboard
5. 5. #77621 — Hwy 92 & Hiram Sudie Rd W/S F/S Billboard

Tell us about your campaign and we'll narrow it down from there.

Dallas is 13,981 people, so it's a tight market with less competition for eyeballs. Average commute is 31 minutes, so there's real windshield time for boards to register. Median household income is $43,209, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Dallas, the industries we work with most are Entertainment, Real Estate, Healthcare, Professional Services, and Non-Profit. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Dallas has Bulletin, Digital Bulletin, Poster, Junior Poster, and Premiere Panel. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 12 boards in Dallas, the average is about 98,718 impressions per week. Add it all up and you're looking at roughly 4,738,456 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.