Billboards in Benton, IL

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 57 boards in Benton, the average is $1,307.50 per 4-week period, which works out to a $2.99 CPM.

It depends on what you're trying to accomplish, but out of 7 boards in Benton, these get put on proposals the most:

1. 1. #21968 — E/S I-57, 0.1 MI N/O M.M. 72 Billboard
2. 2. #21966 — E/S I-57 @ M.M. 71 ON-RAMP Billboard
3. 3. #55041 — W/S I-57 @ M.M. 71 Billboard
4. 4. #55042 — W/S I-57 @ M.M. 71 Billboard
5. 5. #55043 — W/S I-57, 0.1 MI S/O M.M. 71 Billboard

Tell us about your campaign and we'll narrow it down from there.

Benton is 7,518 people, so it's a tight market with less competition for eyeballs. Median household income is $41,149, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Benton, the industries we work with most are Healthcare, Retail, Non-Profit, Real Estate, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Benton has Bulletin, Digital Bulletin, Poster, Transit Shelter, Premiere Panel, and Junior Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 7 boards in Benton, the average is about 108,209 impressions per week. Add it all up and you're looking at roughly 3,029,864 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, August, and September. That's when the most proposals go out, so the best spots book up faster.

December, November, and October are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.