Billboards in De Soto, IL

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 69 boards in De Soto, the average is $1,192.05 per 4-week period, which works out to a $6.02 CPM.

It depends on what you're trying to accomplish, but out of 8 boards in De Soto, these get put on proposals the most:

1. 1. #25699 — N/S HWY 13, 0.4 MI W/O AIRPORT RD Billboard
2. 2. #67938 — S/S HWY 13, 0.1 MI W/O REED STATION RD Billboard
3. 3. #67945 — S/S HWY 13, 0.2 MI W/O REED STATION RD Billboard
4. 4. #67940 — S/S HWY 13, 0.4 MI W/O REED STATION RD Billboard
5. 5. #67948 — S/S HIGHWAY 13, .1 MILE E/O REED STATION Billboard

Tell us about your campaign and we'll narrow it down from there.

De Soto is 1,502 people, so it's a tight market with less competition for eyeballs. Median household income is $43,333, so value-oriented messaging tends to do well.

Here's the full breakdown:

In De Soto, the industries we work with most are Healthcare, Retail, Non-Profit, Real Estate, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

De Soto has Bulletin, and Junior Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 8 boards in De Soto, the average is about 40,053 impressions per week. Add it all up and you're looking at roughly 1,281,700 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and October. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.