Billboards in Dekalb, IL

Q: When is the best time to advertise on a billboard in Dekalb?

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

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How Much Do Billboards Cost in Dekalb, IL?

Based on a cross-section of the 52 most popular boards, the average cost of a billboard in Dekalb is $1,346.60 per 4-week period. This results in a cost per thousand impressions (CPM) of $8.82. The average Dekalb billboard receives 152,626 monthly impressions.

$8.82 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Dekalb billboards.

$1,346.60 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

152,626 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

52 RECENT BOARDS ADDED

Recently added billboard locations in Dekalb.

*The average Dekalb billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

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How to Rent a Billboard in Dekalb

Renting a billboard in Dekalb is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

Determine your campaign goals. Are you looking to direct people to your location in Dekalb? Are you recruiting in Dekalb? Do you want to advertise your services in Dekalb? Narrowing in on your goal helps develop a clear path for measuring success.
Pick a location based on the campaign goals. Consider where near Dekalb would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
Decide on a timeframe and budget. We'll find the best options available in Dekalb for your desired start date, billboard campaign length, and budget.
Review your custom proposal with billboards in Dekalb. We use your campaign criteria to formulate a thorough proposal including images and exact location.
Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Dekalb billboard. When your start date rolls around, watch your campaign go live.

Dekalb Billboard Advertising FAQ

How much does a billboard cost in Dekalb?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 52 boards in Dekalb, the average is $1,346.60 per 4-week period, which works out to a $8.82 CPM.

Where are the best billboard locations in Dekalb?

It depends on what you're trying to accomplish, but out of 16 boards in Dekalb, these get put on proposals the most:

1. #35606 — I-39 130 ft n/o Creston Rd E/S, N/F Billboard
2. #35605 — I-88 1.5 mi E/O SR 251 S/S, W/F Billboard
3. #37444 — Hwy 30 1400.00 ft E/O Prichard Road S/L F/W Billboard
4. #103908 — I-39 130 ft n/o Creston Rd E/S, S/F Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Dekalb billboards reach?

Dekalb is 66,959 people, so it's a tight market with less competition for eyeballs. Median age is 25, a younger market where bolder creative tends to land.

Here's the full breakdown:

Population66,959

Median Age25

Male / Female49.3% / 50.7%

Median Household Income$45,020

College Educated38.9%

Home Ownership40%

Avg. Commute21 min

Hispanic %14.1%

What industries use billboard advertising in Dekalb?

In Dekalb, the industries we work with most are Healthcare, Retail, Non-Profit, Real Estate, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Dekalb?

Dekalb has Bulletin, Digital Bulletin, Poster, Transit Shelter, Premiere Panel, and Junior Poster. We can walk you through what fits your situation.

How much traffic do Dekalb billboards get?

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 16 boards in Dekalb, the average is about 13,564 impressions per week. Add it all up and you're looking at roughly 868,116 total impressions per 4-week cycle across every tracked board in the market.

When is the best time to advertise on a billboard in Dekalb?

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.