Billboards in Round Lake, IL

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 73 boards in Round Lake, the average is $2,005.60 per 4-week period, which works out to a $8.19 CPM.

It depends on what you're trying to accomplish, but out of 13 boards in Round Lake, these get put on proposals the most:

1. 1. #55580 — ROUTE 12 WL 979' N/O SULLIVAN LAKE ROAD Billboard
2. 2. #83663 — Bull Valley/Charles Miller Memorial Hwy & S Green Street Billboard
3. 3. #42755 — Hwy 120 W/O Hunt Club Road N/L F/E Billboard
4. 4. #90562 — Bull Valley Rd and Green St Billboard
5. 5. #52536 — Rand Road S/O Hwy 59 W/L F/N Billboard

Tell us about your campaign and we'll narrow it down from there.

Round Lake is 18,100 people, so it's a tight market with less competition for eyeballs. Average commute is 37 minutes, so there's real windshield time for boards to register. 25.1% of the population is Hispanic/Latino, which is worth factoring into your creative. Median household income is $82,521, so this audience can support premium product advertising.

Here's the full breakdown:

In Round Lake, the industries we work with most are Healthcare, Retail, Non-Profit, Real Estate, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Round Lake has Digital Bulletin, Bulletin, and Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 13 boards in Round Lake, the average is about 41,533 impressions per week. Add it all up and you're looking at roughly 2,159,740 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.