Billboards in Houma, LA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 70 boards in Houma, the average is $1,138.04 per 4-week period, which works out to a $1.70 CPM.

It depends on what you're trying to accomplish, but out of 45 boards in Houma, these get put on proposals the most:

1. 1. #13184 — East Side of LA 3087 North of Hwy. 316 Billboard
2. 2. #6567 — 454 SOUTH HOLLYWOOD RD. Billboard
3. 3. #6566 — 1425 E TUNNEL BLVD (ALLSTATE) Billboard
4. 4. #13186 — West side of 3087 Bayou Blue 725 North of La 316 Billboard
5. 5. #6565 — 262 ENTERPRISE DR. Billboard

Tell us about your campaign and we'll narrow it down from there.

Houma is 140,469 people, so it's a tight market with less competition for eyeballs. Median household income is $42,949, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Houma, the industries we work with most are Healthcare, Construction/General Contracting, Real Estate, Retail, and Non-Profit. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Houma has Digital Bulletin, Digital Poster, Poster, and Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 45 boards in Houma, the average is about 99,733 impressions per week. Add it all up and you're looking at roughly 17,951,888 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.