Billboards in Fall River, MA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 61 boards in Fall River, the average is $3,441.43 per 4-week period, which works out to a $4.94 CPM.

It depends on what you're trying to accomplish, but out of 186 boards in Fall River, these get put on proposals the most:

1. 1. #76900 — E/L Route 6 Old Providence Rd F/E Billboard
2. 2. #76899 — E/L Route 6 Old Providence Rd F/W Billboard
3. 3. #76944 — W/L Rt 140 .8m N/L I-195 Shawmut Road, New Bedford, MA F/S Billboard
4. 4. #61450 — W/L Rt 140 .3m N/L I-195 Hathaway Road, New Bedford, MA F/N Billboard
5. 5. #76941 — W/L Rt 140 .3m N/L I-195 Hathaway Road, New Bedford, MA F/S Billboard

Tell us about your campaign and we'll narrow it down from there.

Fall River is 89,541 people, so it's a tight market with less competition for eyeballs. Average commute is 25 minutes, so there's real windshield time for boards to register. Median household income is $43,503, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Fall River, the industries we work with most are Healthcare, Retail, Non-Profit, Professional Services, and Real Estate. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Fall River has Poster, Bulletin, Premiere Panel, Premiere Poster, Rotary Bulletin, and Digital Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 186 boards in Fall River, the average is about 224,130 impressions per week. Add it all up and you're looking at roughly 166,752,540 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.