Book Lawrence Billboard Ad Space Today
Plan Your CampaignBelow are some recently updated billboard locations in Lawrence and surrounding areas to help get you started. If you don't see a board you want, don't worry as this is a limited view of availability. Alluvit Media has access to every billboard in the city. Prices change daily based on availability.
We Run Campaigns For
Based on a cross-section of the 77 most popular boards, the average cost of a billboard in Lawrence is $4,404.30 per 4-week period. This results in a cost per thousand impressions (CPM) of $6.73. The average Lawrence billboard receives 654,333 monthly impressions.
Average cost per 1 thousand impressions (CPM) across all of our Lawrence billboards.
Average cost per board for a 4-week billboard advertising campaign.*
Average number of impressions per board for 4-weeks.
Recently added billboard locations in Lawrence.
*The average Lawrence billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.
Renting a billboard in Lawrence is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.
It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.
Across 77 boards in Lawrence, the average is $4,404.30 per 4-week period, which works out to a $6.73 CPM.
It depends on what you're trying to accomplish, but out of 116 boards in Lawrence, these get put on proposals the most:
Tell us about your campaign and we'll narrow it down from there.
Lawrence is 80,028 people, so it's a tight market with less competition for eyeballs. 80.6% of the population is Hispanic/Latino, which is worth factoring into your creative. Median household income is $44,613, so value-oriented messaging tends to do well.
Here's the full breakdown:
In Lawrence, the industries we work with most are Healthcare, Non-Profit, Entertainment, Professional Services, and Real Estate. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.
Lawrence has Premiere Panel, Digital Bulletin, Poster, Premiere Poster, Bulletin, and Rotary Bulletin. We can walk you through what fits your situation.
It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.
Across 116 boards in Lawrence, the average is about 92,018 impressions per week. Add it all up and you're looking at roughly 42,696,380 total impressions per 4-week cycle across every tracked board in the market.
Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.
April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.
Learn more about billboard advertising in Lawrence, MA and beyond.
From seasoned corporate travelers to bright-eyed adventurers, the airport is a hub for all sorts of demographics. Lif...
Read More →
Outdoor advertising (often referred to as out-of-home (OOH) marketing) is a powerful way to reach consumers where the...
Read More →
You’re considering investing in outdoor advertising for your next ad campaign, but what form of outdoor advertising...
Read More →