Billboards in Lexington, MA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 68 boards in Lexington, the average is $8,714.88 per 4-week period, which works out to a $9.81 CPM.

It depends on what you're trying to accomplish, but out of 0 boards in Lexington, these get put on proposals the most:

1. 1. #92593 — McGrath Hwy ES 1200ft N/O Fourth St F/N - 2 F/N Billboard
2. 2. #92595 — Somerville Av WS 140ft N/O Elm St F/N - 1 F/N Billboard
3. 3. #98761 — I-93 W/S 0.9mi N/O TD Garden F/N Billboard
4. 4. #63547 — Cambridge St SS 275ft E/O Brighton St F/W - 1 F/W Billboard
5. 5. #92592 — S/L I-90 (Mass Pike) N/O Braintree Street F/W Billboard

Tell us about your campaign and we'll narrow it down from there.

Lexington is 33,340 people, so it's a tight market with less competition for eyeballs. Median age is 45.7, an older audience that tends to respond to straightforward messaging. Average commute is 32 minutes, so there's real windshield time for boards to register. Median household income is $186,201, so this audience can support premium product advertising.

Here's the full breakdown:

In Lexington, the industries we work with most are Healthcare, Non-Profit, Entertainment, Retail, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Lexington has Poster, Digital Bulletin, Premiere Panel, Bulletin, Premiere Poster, and Rotary Bulletin. We can walk you through what fits your situation.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.