Billboards in Waltham, MA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 64 boards in Waltham, the average is $9,053.68 per 4-week period, which works out to a $10.35 CPM.

It depends on what you're trying to accomplish, but out of 6 boards in Waltham, these get put on proposals the most:

1. 1. #92593 — McGrath Hwy ES 1200ft N/O Fourth St F/N - 2 F/N Billboard
2. 2. #92595 — Somerville Av WS 140ft N/O Elm St F/N - 1 F/N Billboard
3. 3. #63547 — Cambridge St SS 275ft E/O Brighton St F/W - 1 F/W Billboard
4. 4. #92592 — S/L I-90 (Mass Pike) N/O Braintree Street F/W Billboard
5. 5. #98762 — S/L I-90 (Mass Pike) N/O Braintree Street F/W Billboard

Tell us about your campaign and we'll narrow it down from there.

Waltham is 62,495 people, so it's a tight market with less competition for eyeballs. Average commute is 26 minutes, so there's real windshield time for boards to register. Median household income is $95,964, so this audience can support premium product advertising.

Here's the full breakdown:

In Waltham, the industries we work with most are Healthcare, Non-Profit, Entertainment, Retail, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Waltham has Poster, Digital Bulletin, Premiere Panel, Bulletin, Premiere Poster, and Rotary Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 6 boards in Waltham, the average is about 56,210 impressions per week. Add it all up and you're looking at roughly 1,349,036 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.