Billboards in Northampton, MA

Q: When is the best time to advertise on a billboard in Northampton?

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.May, June, and July are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

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Recently Updated Northampton Billboards

Below are some recently updated billboard locations in Northampton and surrounding areas to help get you started. If you don't see a board you want, don't worry as this is a limited view of availability. Alluvit Media has access to every billboard in the city. Prices change daily based on availability.

RT 10 1/2 MILE W/O EARLE ST NS NHAMPTN Media

Media Type: Poster / Retro
Located at RT 10 1/2 MILE W/O EARLE ST NS NHAMPTN
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RT5 1/2 MI S/O RTI-91 @EXIT18 WS NOHAMPT Media

Media Type: Poster / Retro
Located at RT5 1/2 MI S/O RTI-91 @EXIT18 WS NOHAMPT
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RT5 .5 MI S/O RTI91 @EXIT18 WS FN NHAMP Media

Media Type: Poster/Retro
Located at RT5 .5 MI S/O RTI91 @EXIT18 WS FN NHAMP
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I-91, 900' S/O EXIT 25-NORTHAMPTON AIRP Media

Media Type: Permanent Bulletin/Regular
Located at I-91, 900' S/O EXIT 25-NORTHAMPTON AIRP
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I-91, 1,500' S/O EXIT 25-NORTHAMPTON AIR Media

Media Type: Permanent Bulletin/Regular
Located at I-91, 1,500' S/O EXIT 25-NORTHAMPTON AIR
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RT10 1 MIE/O EASTHAMPTN LINE, NH NE HAM Media

Media Type: Poster/Retro
Located at RT10 1 MIE/O EASTHAMPTN LINE, NH NE HAM
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MILL VALLEY ROAD, RT 9 BTW HADLEY & AMHE Media

Media Type: Permanent Bulletin/Regular
Located at MILL VALLEY ROAD, RT 9 BTW HADLEY & AMHE
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I-91 @ N KING ST N/O EXIT 20 WS, NHAMP Media

Media Type: Bulletin
Located at I-91 @ N KING ST N/O EXIT 20 WS, NHAMP
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RT 10 1/2 MILE W/O EARLE ST NS NHAMPTON Media

Media Type: Poster
Located at RT 10 1/2 MILE W/O EARLE ST NS NHAMPTON
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I-91 .6 MILES N/O EXIT 21 HATFIELD Media

Media Type: Bulletin
Located at I-91 .6 MILES N/O EXIT 21 HATFIELD
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RT 10 1 MI E/O EASTHAMPTON LINE, NH Media

Media Type: Poster
Located at RT 10 1 MI E/O EASTHAMPTON LINE, NH
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I-91, 900' S/O EXIT 19-NORTHAMPTON AIRP Media

Media Type: Bulletin
Located at I-91, 900' S/O EXIT 19-NORTHAMPTON AIRP
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Media Type: Poster
Located at 358 MAIN ST S/O CABOT ST, HOLYOKE
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736 CABOT ST E/O COMMERCIAL ST SS, HOL Media

Media Type: Poster
Located at 736 CABOT ST E/O COMMERCIAL ST SS, HOL
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CHICPE ST OPPSTE. EMERSON ST N/S CHICPE Media

Media Type: Poster
Located at CHICPE ST OPPSTE. EMERSON ST N/S CHICPE
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Media Type: Poster
Located at 736 CABOT ST E/O COMMERCIAL ST SS, HOL
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CHICOPEE ST N/O ERLINE ST E/S CHICPE Media

Media Type: Poster
Located at CHICOPEE ST N/O ERLINE ST E/S CHICPE
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CHICOPEE ST OPP EMERSON ST NS CHICPE Media

Media Type: Poster
Located at CHICOPEE ST OPP EMERSON ST NS CHICPE
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Media Type: Poster
Located at CHICOPEE ST OPP EMERSON ST NS CHICPE
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CHICOPEE ST W/O PROSPECT ST CHICPE Media

Media Type: Poster
Located at CHICOPEE ST W/O PROSPECT ST CHICPE
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CHICOPEE & PROSPECT STS. SEC CHICPE Media

Media Type: Poster
Located at CHICOPEE & PROSPECT STS. SEC CHICPE
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Media Type: Poster
Located at CHICOPEE ST OPP EMERSON ST N/S CHICPE
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Media Type: Poster
Located at 358 MAIN ST S/O CABOT ST, HOLYOKE
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JACKSON ST E/O COMMERCIAL ST NS, HOLYOKE Media

Media Type: Poster
Located at JACKSON ST E/O COMMERCIAL ST NS, HOLYOKE
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Media Type: Poster
Located at MAIN & SPRING STREETS SWC HOLYOKE
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PROSPECT ST AT RR OVERPASS S/S CHICPE Media

Media Type: Poster
Located at PROSPECT ST AT RR OVERPASS S/S CHICPE
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I-91, 1,500' S/O EXIT 19-NORTHAMPTON AIR Media

Media Type: Bulletin
Located at I-91, 1,500' S/O EXIT 19-NORTHAMPTON AIR
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How Much Do Billboards Cost in Northampton, MA?

Based on a cross-section of the 74 most popular boards, the average cost of a billboard in Northampton is $2,268.33 per 4-week period. This results in a cost per thousand impressions (CPM) of $6.65. The average Northampton billboard receives 341,334 monthly impressions.

$6.65 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Northampton billboards.

$2,268.33 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

341,334 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

74 RECENT BOARDS ADDED

Recently added billboard locations in Northampton.

*The average Northampton billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

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How to Rent a Billboard in Northampton

Renting a billboard in Northampton is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

Determine your campaign goals. Are you looking to direct people to your location in Northampton? Are you recruiting in Northampton? Do you want to advertise your services in Northampton? Narrowing in on your goal helps develop a clear path for measuring success.
Pick a location based on the campaign goals. Consider where near Northampton would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
Decide on a timeframe and budget. We'll find the best options available in Northampton for your desired start date, billboard campaign length, and budget.
Review your custom proposal with billboards in Northampton. We use your campaign criteria to formulate a thorough proposal including images and exact location.
Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Northampton billboard. When your start date rolls around, watch your campaign go live.

Northampton Billboard Advertising FAQ

How much does a billboard cost in Northampton?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 74 boards in Northampton, the average is $2,268.33 per 4-week period, which works out to a $6.65 CPM.

Where are the best billboard locations in Northampton?

It depends on what you're trying to accomplish, but out of 19 boards in Northampton, these get put on proposals the most:

1. #4768 — RT 10 1 MI E/O EASTHAMPTON LINE, NH Billboard
2. #4766 — I-91 .6 MILES N/O EXIT 21 HATFIELD Billboard
3. #4769 — RT 10 1/2 MILE W/O EARLE ST NS NHAMPTON Billboard
4. #72343 — RT5 1/2 MI S/O RTI-91 @EXIT18 WS NOHAMPT Billboard
5. #33763 — RT10 1 MIE/O EASTHAMPTN LINE, NH NE HAM Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Northampton billboards reach?

Northampton is 28,451 people, so it's a tight market with less competition for eyeballs. Not a massive market, but that means less ad clutter. Your board isn't fighting ten others for attention on the same stretch of road.

Here's the full breakdown:

Population28,451

Median Age40

Male / Female42% / 58%

Median Household Income$66,522

College Educated60.1%

Home Ownership55.5%

Avg. Commute22 min

Hispanic %8.7%

What industries use billboard advertising in Northampton?

In Northampton, the industries we work with most are Non-Profit, Retail, Cannabis, Education, and Healthcare. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Northampton?

Northampton has Bulletin, Poster, and Rotary Bulletin. We can walk you through what fits your situation.

How much traffic do Northampton billboards get?

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 19 boards in Northampton, the average is about 134,957 impressions per week. Add it all up and you're looking at roughly 10,256,764 total impressions per 4-week cycle across every tracked board in the market.

When is the best time to advertise on a billboard in Northampton?

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, June, and July are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

Learn more about billboard advertising in Northampton, MA and beyond.

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Billboards in Northampton, MA