Billboards in Westport, MA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 61 boards in Westport, the average is $4,460.71 per 4-week period, which works out to a $4.31 CPM.

It depends on what you're trying to accomplish, but out of 32 boards in Westport, these get put on proposals the most:

1. 1. #76940 — S/L I-195 E/L Rt 18, New Bedford, MA F/W Billboard
2. 2. #76941 — W/L Rt 140 .3m N/L I-195 Hathaway Road, New Bedford, MA F/S Billboard
3. 3. #76944 — W/L Rt 140 .8m N/L I-195 Shawmut Road, New Bedford, MA F/S Billboard
4. 4. #65945 — NEW BEDFORD, MA, S/S I-195, E/O EX 24B Billboard
5. 5. #61450 — W/L Rt 140 .3m N/L I-195 Hathaway Road, New Bedford, MA F/N Billboard

Tell us about your campaign and we'll narrow it down from there.

Westport is 15,925 people, so it's a tight market with less competition for eyeballs. Median age is 48.9, an older audience that tends to respond to straightforward messaging. Average commute is 29 minutes, so there's real windshield time for boards to register. Median household income is $79,895, so this audience can support premium product advertising.

Here's the full breakdown:

In Westport, the industries we work with most are Healthcare, Non-Profit, Entertainment, Retail, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Westport has Poster, Premiere Panel, Premiere Poster, and Rotary Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 32 boards in Westport, the average is about 45,282 impressions per week. Add it all up and you're looking at roughly 5,796,132 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, June, and July are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.