Billboards in Potomac, MD

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 54 boards in Potomac, the average is $9,642.86 per 4-week period, which works out to a $16.03 CPM.

It depends on what you're trying to accomplish, but out of 1 boards in Potomac, these get put on proposals the most:

1. 1. #70253 — Two sheets located in metro stations around POI Billboard
2. 2. #62511 — Friendship Heights/2 Wisconsin Circle Billboard
3. 3. #62130 — Bethesda, MD 20814 Billboard
4. 4. #62512 — Friendship Heights/2 Wisconsin Circle Billboard
5. 5. #62129 — Bethesda, MD 20814 Billboard

Tell us about your campaign and we'll narrow it down from there.

Potomac is 45,940 people, so it's a tight market with less competition for eyeballs. Median age is 47.4, an older audience that tends to respond to straightforward messaging. Average commute is 34 minutes, so there's real windshield time for boards to register. Median household income is $195,884, so this audience can support premium product advertising.

Here's the full breakdown:

In Potomac, the industries we work with most are Healthcare, Non-Profit, Real Estate, Entertainment, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Potomac has Bulletin, Premiere Poster, Poster, Premiere Panel, Digital Bulletin, and Transit Shelter. We can walk you through what fits your situation.

Demand for boards nationally peaks in September, March, and October. That's when the most proposals go out, so the best spots book up faster.

November, December, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.