Billboards in Mclean, VA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 56 boards in Mclean, the average is $9,955.56 per 4-week period, which works out to a $20.05 CPM.

It depends on what you're trying to accomplish, but out of 5 boards in Mclean, these get put on proposals the most:

1. 1. #70253 — Two sheets located in metro stations around POI Billboard
2. 2. #62511 — Friendship Heights/2 Wisconsin Circle Billboard
3. 3. #62499 — Metro Center - G Str NW and 13th St NW Billboard
4. 4. #62504 — Metro Center - 11th St NW and G St NW Billboard
5. 5. #62505 — Metro Center - 11th St NW and G St NW Billboard

Tell us about your campaign and we'll narrow it down from there.

Mclean is 47,682 people, so it's a tight market with less competition for eyeballs. Median age is 45.9, an older audience that tends to respond to straightforward messaging. Average commute is 30 minutes, so there's real windshield time for boards to register. Median household income is $207,184, so this audience can support premium product advertising.

Here's the full breakdown:

In Mclean, the industries we work with most are Healthcare, Real Estate, Non-Profit, Entertainment, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Mclean has Transit Shelter, and Cinema. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 5 boards in Mclean, the average is about 35,057 impressions per week. Add it all up and you're looking at roughly 701,148 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.