Billboards in Bay City, MI

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 56 boards in Bay City, the average is $2,091.11 per 4-week period, which works out to a $5.55 CPM.

It depends on what you're trying to accomplish, but out of 6 boards in Bay City, these get put on proposals the most:

1. 1. #8576 — US-10 1500' W/O GARFIELD ROAD SS F/E CTR Billboard
2. 2. #81412 — M-47 .8 MI N/O FREELAND RD E/S F/SE Billboard
3. 3. #81415 — M-47 .6 MI N/O FREELAND RD W/S F/NW Billboard
4. 4. #81404 — I-75 6000' N/O M-81 W/S F/N Billboard
5. 5. #81411 — TITTABAWASSEE .5 MI W/O BAY RD N/S F/E Billboard

Tell us about your campaign and we'll narrow it down from there.

Bay City is 66,107 people, so it's a tight market with less competition for eyeballs. Median household income is $37,893, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Bay City, the industries we work with most are Non-Profit, Entertainment, Healthcare, Retail, and Real Estate. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Bay City has Bulletin, Digital Poster, Poster, and Rotary Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 6 boards in Bay City, the average is about 82,489 impressions per week. Add it all up and you're looking at roughly 1,979,732 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and October. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.