Billboards in Midland, MI

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 57 boards in Midland, the average is $1,684.00 per 4-week period, which works out to a $8.25 CPM.

It depends on what you're trying to accomplish, but out of 13 boards in Midland, these get put on proposals the most:

1. 1. #8575 — S.SAGINAW RD.80'S/O SALZBURG RD E/S F/SE Billboard
2. 2. #8573 — M-20 .5 W/O C/L S/S F/W Billboard
3. 3. #8572 — US-10 1.9 MI W/O EASTMAN S/S F/W Billboard
4. 4. #8571 — M-20 1 MI W/O HOMER RD S/S F/W Billboard
5. 5. #8570 — US-10 548' W/O DUBLIN RD N/S F/W Billboard

Tell us about your campaign and we'll narrow it down from there.

Midland is 58,787 people, so it's a tight market with less competition for eyeballs. Not a massive market, but that means less ad clutter. Your board isn't fighting ten others for attention on the same stretch of road.

Here's the full breakdown:

In Midland, the industries we work with most are Non-Profit, Entertainment, Healthcare, Real Estate, and Construction. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Midland has Poster, Bulletin, Rotary Bulletin, and Digital Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 13 boards in Midland, the average is about 60,241 impressions per week. Add it all up and you're looking at roughly 3,132,520 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and October. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.