Billboards in Eaton Rapids, MI

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 71 boards in Eaton Rapids, the average is $1,139.58 per 4-week period, which works out to a $4.83 CPM.

It depends on what you're trying to accomplish, but out of 5 boards in Eaton Rapids, these get put on proposals the most:

1. 1. #22255 — I-69 BL 50 ft N/O Church St WS Billboard
2. 2. #22244 — I-69 0.5 mi S/O Nixon Rd WS Billboard
3. 3. #22260 — I-69 0.6 mi S/O Nixon Rd WS Billboard
4. 4. #22259 — I-69 0.6 mi S/O Nixon Rd WS Billboard
5. 5. #24040 — I-69 2.7 mi E/O Charlotte Exit N/S F/NE Billboard

Tell us about your campaign and we'll narrow it down from there.

Eaton Rapids is 5,439 people, so it's a tight market with less competition for eyeballs. Average commute is 25 minutes, so there's real windshield time for boards to register. Median household income is $42,921, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Eaton Rapids, the industries we work with most are Non-Profit, Entertainment, Healthcare, Retail, and Real Estate. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Eaton Rapids has Bulletin, Digital Bulletin, Poster, Digital Poster, Junior Poster, and Rotary Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 5 boards in Eaton Rapids, the average is about 25,051 impressions per week. Add it all up and you're looking at roughly 501,024 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.