Billboards in Washington, MO

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 64 boards in Washington, the average is $1,153.29 per 4-week period, which works out to a $3.09 CPM.

It depends on what you're trying to accomplish, but out of 23 boards in Washington, these get put on proposals the most:

1. 1. #21613 — W/S HWY 47 4.1 MI N/O HWY 50 JCT Billboard
2. 2. #67181 — Hwy 47 3.25 mi N/O Hwy 50 E/S F/N Billboard
3. 3. #67182 — Hwy 47 S/O Hwy 100 E/S B F/N Billboard
4. 4. #21533 — W/S HWY 47 3.9 MI N/O HWY 50 JCT Billboard
5. 5. #67184 — I-44 .3 mi E/O Hwy 50 N/S F/SW Billboard

Tell us about your campaign and we'll narrow it down from there.

Washington is 14,417 people, so it's a tight market with less competition for eyeballs. Median age is 40.9, an older audience that tends to respond to straightforward messaging.

Here's the full breakdown:

In Washington, the industries we work with most are Non-Profit, Entertainment, Healthcare, Retail, and Real Estate. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Washington has Bulletin, Poster, and Junior Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 23 boards in Washington, the average is about 89,755 impressions per week. Add it all up and you're looking at roughly 8,257,468 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.