Billboards in Picayune, MS

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 62 boards in Picayune, the average is $1,113.33 per 4-week period, which works out to a $5.25 CPM.

It depends on what you're trying to accomplish, but out of 14 boards in Picayune, these get put on proposals the most:

1. 1. #18890 — N/S HWY 43 500' W/O TELLEY RD F/E Billboard
2. 2. #18889 — E/S I-59 1.6 MI N/O HWY 607 Billboard
3. 3. #35895 — W/S HWY 11 S 1 BLOCK N/O HWY 43 F/S Billboard
4. 4. #18882 — Hwy. 43 225 ft. s/o Frontage Rd WS, E/F Billboard
5. 5. #18887 — N/S HWY 43 .5 MILES W/O I-59 Billboard

Tell us about your campaign and we'll narrow it down from there.

Picayune is 16,832 people, so it's a tight market with less competition for eyeballs. Average commute is 28 minutes, so there's real windshield time for boards to register. Median household income is $30,006, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Picayune, the industries we work with most are Healthcare, Retail, Entertainment, Professional Services, and Real Estate. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Picayune has Bulletin, Poster, Digital Bulletin, and Junior Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 14 boards in Picayune, the average is about 49,936 impressions per week. Add it all up and you're looking at roughly 2,796,420 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

August, December, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.