Billboards in Dover, NC

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 63 boards in Dover, the average is $759.06 per 4-week period, which works out to a $3.69 CPM.

It depends on what you're trying to accomplish, but out of 26 boards in Dover, these get put on proposals the most:

1. 1. #18650 — HWY 70 N/S .5MI E/O OLD HWY 70 @ DOVER Billboard
2. 2. #18649 — HWY 70 N/S .5MI E/O OLD HWY 70 @ DOVER Billboard
3. 3. #18647 — US HWY 70 N/S .5 MI E/O OLD US 70 DOVER Billboard
4. 4. #18646 — US HWY 70 N/S .5 MI E/O OLD US 70 DOVER Billboard
5. 5. #18640 — S/S US 70 E .1 MI E/O WYSE FORK. Billboard

Tell us about your campaign and we'll narrow it down from there.

Dover is 386 people, so it's a tight market with less competition for eyeballs. Median age is 54.1, an older audience that tends to respond to straightforward messaging. Average commute is 26 minutes, so there's real windshield time for boards to register. Median household income is $40,625, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Dover, the industries we work with most are Real Estate, Non-Profit, Healthcare, Entertainment, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Dover has Junior Poster, Bulletin, and Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 26 boards in Dover, the average is about 41,488 impressions per week. Add it all up and you're looking at roughly 4,314,772 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

July, August, and December are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.