Billboards in Smithfield, NC

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 69 boards in Smithfield, the average is $1,200.73 per 4-week period, which works out to a $3.14 CPM.

It depends on what you're trying to accomplish, but out of 19 boards in Smithfield, these get put on proposals the most:

1. 1. #68541 — 6201 US 70 W 0.2 mi E/O UZZLE INDUSTRIAL SS Billboard
2. 2. #26696 — US 70 W Market St E/O Rubert Ave, SS, WB RHR, E/F RR Billboard
3. 3. #26746 — HWY 70 S/S .25MI W/O WILSON MILLS RD Billboard
4. 4. #68540 — 6590 US 70 E 870 ft W/O SADISCO RD (SR 2566) NS Billboard
5. 5. #14445 — Highway 70, 0.1 mi. E/O Bear Farm Rd. NS Billboard

Tell us about your campaign and we'll narrow it down from there.

Smithfield is 32,156 people, so it's a tight market with less competition for eyeballs. Median age is 44.9, an older audience that tends to respond to straightforward messaging. Median household income is $36,335, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Smithfield, the industries we work with most are Retail, Legal, Real Estate, Healthcare, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Smithfield has Bulletin, Digital Bulletin, Poster, Junior Poster, and Digital Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 19 boards in Smithfield, the average is about 84,978 impressions per week. Add it all up and you're looking at roughly 6,458,364 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.