Billboards in Washington, NC

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 62 boards in Washington, the average is $830.33 per 4-week period, which works out to a $4.68 CPM.

It depends on what you're trying to accomplish, but out of 9 boards in Washington, these get put on proposals the most:

1. 1. #112108 — S/S US 264 E 3.4MI E/O JCT US 17 F/E Billboard
2. 2. #98818 — 2185 US 17 870 ft N/O LINNIE PERRY RD. WS Billboard
3. 3. #98819 — W/S US 17 N .5MI S/O SR 1413 F/N Billboard
4. 4. #112106 — 5781 US 264E 0.6 mi W/O NC 32 NS Billboard
5. 5. #112107 — S/S US 264 EAST 1.2mi. W/O Jct. NC 32 F/E#2 Billboard

Tell us about your campaign and we'll narrow it down from there.

Washington is 16,014 people, so it's a tight market with less competition for eyeballs. Median age is 43.4, an older audience that tends to respond to straightforward messaging. Median household income is $32,196, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Washington, the industries we work with most are Real Estate, Non-Profit, Healthcare, Entertainment, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Washington has Poster, Junior Poster, and Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 9 boards in Washington, the average is about 46,074 impressions per week. Add it all up and you're looking at roughly 1,658,676 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

July, August, and December are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.