Billboards in Rochester, NH

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 63 boards in Rochester, the average is $3,951.81 per 4-week period, which works out to a $16.28 CPM.

It depends on what you're trying to accomplish, but out of 33 boards in Rochester, these get put on proposals the most:

1. 1. #71465 — E/S 236 1.00 mi E/O Jct 108 Somersworth F/W Billboard
2. 2. #71466 — E/S 236 1.00 mi E/O Jct 108 Somersworth F/E Billboard
3. 3. #37014 — W/S Spaulding 1.00 mi S/O Rochester Toll F/N Billboard
4. 4. #5860 — N/S 11 1.00 mi W/O Jct 153 Farmington F/E Billboard
5. 5. #37019 — E/S Spaulding 9504.00 ft N/O Exit 16 F/N Billboard

Tell us about your campaign and we'll narrow it down from there.

Rochester is 31,526 people, so it's a tight market with less competition for eyeballs. Median age is 41.8, an older audience that tends to respond to straightforward messaging. Average commute is 27 minutes, so there's real windshield time for boards to register.

Here's the full breakdown:

In Rochester, the industries we work with most are Healthcare, Retail, Government, Advertising/Media Agency, and Manufacturing. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Rochester has Bulletin, Poster, and Transit Shelter. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 33 boards in Rochester, the average is about 76,989 impressions per week. Add it all up and you're looking at roughly 10,162,520 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, June, and July are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.