Book Passaic Billboard Ad Space Today
Plan Your CampaignBelow are some recently updated billboard locations in Passaic and surrounding areas to help get you started. If you don't see a board you want, don't worry as this is a limited view of availability. Alluvit Media has access to every billboard in the city. Prices change daily based on availability.
We Run Campaigns For
Based on a cross-section of the 94 most popular boards, the average cost of a billboard in Passaic is $5,901.81 per 4-week period. This results in a cost per thousand impressions (CPM) of $4.46. The average Passaic billboard receives 1,323,509 monthly impressions.
Average cost per 1 thousand impressions (CPM) across all of our Passaic billboards.
Average cost per board for a 4-week billboard advertising campaign.*
Average number of impressions per board for 4-weeks.
Recently added billboard locations in Passaic.
*The average Passaic billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.
Renting a billboard in Passaic is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.
It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.
Across 94 boards in Passaic, the average is $5,901.81 per 4-week period, which works out to a $4.46 CPM.
It depends on what you're trying to accomplish, but out of 21 boards in Passaic, these get put on proposals the most:
Tell us about your campaign and we'll narrow it down from there.
Passaic is 69,703 people, so it's a tight market with less competition for eyeballs. Median age is 30.1, a younger market where bolder creative tends to land. Average commute is 27 minutes, so there's real windshield time for boards to register. 74.8% of the population is Hispanic/Latino, which is worth factoring into your creative.
Here's the full breakdown:
In Passaic, the industries we work with most are Real Estate, Healthcare, Entertainment, Non-Profit, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.
Passaic has Poster, and Bulletin. We can walk you through what fits your situation.
It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.
Across 21 boards in Passaic, the average is about 137,255 impressions per week. Add it all up and you're looking at roughly 11,529,440 total impressions per 4-week cycle across every tracked board in the market.
Demand for boards in Passaic peaks in February, October, and September. That's when the most proposals go out, so the best spots book up faster.
April, June, and November are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.
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