Billboards in Rapid City, SD

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 57 boards in Rapid City, the average is $1,394.00 per 4-week period, which works out to a $2.81 CPM.

It depends on what you're trying to accomplish, but out of 8 boards in Rapid City, these get put on proposals the most:

1. 1. #77308 — 3300 CAMBELL E/S N/F Billboard
2. 2. #30738 — I-90 0.7 mi W/O US 16 (Exit 57) SS F/W Billboard
3. 3. #84745 — I-90 0.2 mi W/O Commercial Gate Dr. NS F/E Billboard
4. 4. #90967 — Downtown Rapid City Billboard
5. 5. #90968 — Downtown Rapid City Billboard

Tell us about your campaign and we'll narrow it down from there.

Rapid City is 92,664 people, so it's a tight market with less competition for eyeballs. Not a massive market, but that means less ad clutter. Your board isn't fighting ten others for attention on the same stretch of road.

Here's the full breakdown:

In Rapid City, the industries we work with most are Healthcare, Non-Profit, Manufacturing, Government, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Rapid City has Bulletin, Digital Bulletin, and Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 8 boards in Rapid City, the average is about 139,682 impressions per week. Add it all up and you're looking at roughly 4,469,832 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

May, April, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.