Billboards in Johnson City, TN

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 68 boards in Johnson City, the average is $2,414.83 per 4-week period, which works out to a $3.24 CPM.

It depends on what you're trying to accomplish, but out of 18 boards in Johnson City, these get put on proposals the most:

1. 1. #23775 — HWY. 11E .2 W/O HWY.19E S/S F/E Billboard
2. 2. #2468 — 11E .25 MI E/O ONION LANE N/S F/W Billboard
3. 3. #75609 — Piney Flats, TN Billboard
4. 4. #20667 — I-26 @MM 22.5 S/S F/E P-1 Billboard
5. 5. #20659 — W. MARKET ST. @ JOHN EXXUM N/S F/W Billboard

Tell us about your campaign and we'll narrow it down from there.

Johnson City is 127,571 people, so it's a tight market with less competition for eyeballs. Median household income is $41,682, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Johnson City, the industries we work with most are Healthcare, Government, Entertainment, Non-Profit, and Education. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Johnson City has Bulletin, and Digital Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 18 boards in Johnson City, the average is about 195,661 impressions per week. Add it all up and you're looking at roughly 14,087,584 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, April, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.