Billboards in Abilene, TX

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 63 boards in Abilene, the average is $1,243.44 per 4-week period, which works out to a $2.66 CPM.

It depends on what you're trying to accomplish, but out of 30 boards in Abilene, these get put on proposals the most:

1. 1. #19118 — I-20 N/S AT ELMDALE E/F Billboard
2. 2. #63724 — I-20 .3 Mi E/O Jct Fr 600 N/S F/E Billboard
3. 3. #26220 — I-20 N/S .7 MI W/O OLD ANSON ROAD W/F Billboard
4. 4. #20489 — HWY 83/277N WS LOC *1N* Billboard
5. 5. #26215 — I-20 S/S 1400' E/O W LAKE PHANTOM RD E/F Billboard

Tell us about your campaign and we'll narrow it down from there.

Abilene is 123,420 people, so it's a tight market with less competition for eyeballs. Median age is 31.6, a younger market where bolder creative tends to land. 26.6% of the population is Hispanic/Latino, which is worth factoring into your creative.

Here's the full breakdown:

In Abilene, the industries we work with most are Healthcare, Retail, Telecom/Utilities, Professional Services, and Construction. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Abilene has Bulletin, and Digital Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 30 boards in Abilene, the average is about 144,763 impressions per week. Add it all up and you're looking at roughly 17,371,536 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

May, April, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.