Billboards in Marshall, TX

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 70 boards in Marshall, the average is $1,657.35 per 4-week period, which works out to a $5.40 CPM.

It depends on what you're trying to accomplish, but out of 30 boards in Marshall, these get put on proposals the most:

1. 1. #25925 — I-20 0.3 mi E/O US 59 NS Billboard
2. 2. #20927 — HWY 80 S/S .8 MI E/O US 59 Billboard
3. 3. #4900 — HWY 80 S/S .7 MI. E/O US 59 Billboard
4. 4. #4898 — HWY 59 E/S .2 MI S/O US 80 Billboard
5. 5. #20926 — HWY 80 S/S .1 MI W/O WASHINGTON F/W Billboard

Tell us about your campaign and we'll narrow it down from there.

Marshall is 22,831 people, so it's a tight market with less competition for eyeballs. Median household income is $41,250, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Marshall, the industries we work with most are Healthcare, Non-Profit, Advertising/Media Agency, Retail, and Construction. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Marshall has Poster, Bulletin, Digital Bulletin, and Junior Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 30 boards in Marshall, the average is about 75,903 impressions per week. Add it all up and you're looking at roughly 9,108,320 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

June, July, and August are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.