Billboards in Paris, TX

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 59 boards in Paris, the average is $1,007.14 per 4-week period, which works out to a $3.68 CPM.

It depends on what you're trying to accomplish, but out of 5 boards in Paris, these get put on proposals the most:

1. 1. #18676 — HWY 82W. .1 MILE W/O CR 32180 N/S NS Billboard
2. 2. #18675 — US 82 2.4 mi W/O LOOP 286 NS Billboard
3. 3. #18674 — US 271 S 0.3 mi S/O FM 1499 WS Billboard
4. 4. #18672 — HWY 82W. .5 MILES W/O CR 32180 NS NS Billboard
5. 5. #18678 — US 82 266 ft W/O SHADY GROVE ROAD NS Billboard

Tell us about your campaign and we'll narrow it down from there.

Paris is 26,010 people, so it's a tight market with less competition for eyeballs. Median household income is $32,544, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Paris, the industries we work with most are Real Estate, Healthcare, Non-Profit, Retail, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Paris has Bulletin, Digital Bulletin, Premiere Panel, Poster, Junior Poster, and Premiere Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 5 boards in Paris, the average is about 91,560 impressions per week. Add it all up and you're looking at roughly 1,831,208 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

May, April, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.