Billboards in San Benito, TX

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 72 boards in San Benito, the average is $2,233.96 per 4-week period, which works out to a $2.76 CPM.

It depends on what you're trying to accomplish, but out of 17 boards in San Benito, these get put on proposals the most:

1. 1. #35222 — WS EXP 77 75' N/O NEW HAMPSHIRE, LHR Billboard
2. 2. #35220 — ES EXP 77/83 @ FILMORE HGN Billboard
3. 3. #26954 — 900 W Expresway 83; 741" E/O FM 1423 Billboard
4. 4. #35219 — WS EXP 77 1MI S/O WILSON RD, HGN Billboard
5. 5. #26957 — 1428 N Loop 499 Billboard

Tell us about your campaign and we'll narrow it down from there.

San Benito is 24,243 people, so it's a tight market with less competition for eyeballs. 92.8% of the population is Hispanic/Latino, which is worth factoring into your creative. Median household income is $27,460, so value-oriented messaging tends to do well.

Here's the full breakdown:

In San Benito, the industries we work with most are Real Estate, Healthcare, Non-Profit, Retail, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

San Benito has Bulletin, Digital Bulletin, Poster, and Rotary Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 17 boards in San Benito, the average is about 205,417 impressions per week. Add it all up and you're looking at roughly 13,968,344 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

May, April, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.