Billboards in Victoria, TX

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 70 boards in Victoria, the average is $857.48 per 4-week period, which works out to a $3.17 CPM.

It depends on what you're trying to accomplish, but out of 26 boards in Victoria, these get put on proposals the most:

1. 1. #7684 — Navarro E/S 300' S/O North St NF LHR Billboard
2. 2. #7688 — STOCKBAUER W/S 100' S/O REGENCY DR NF RHR Billboard
3. 3. #7685 — Main E/S .25 MI S/O Red River NF LHR Billboard
4. 4. #6453 — LAURENT E/S .25 MI S/O AIRLINE SF RHR Billboard
5. 5. #7679 — NAVARRO W/S 400' S/O AIRLINE SF LHR TOP Billboard

Tell us about your campaign and we'll narrow it down from there.

Victoria is 68,078 people, so it's a tight market with less competition for eyeballs. 53% of the population is Hispanic/Latino, which is worth factoring into your creative.

Here's the full breakdown:

In Victoria, the industries we work with most are Real Estate, Healthcare, Non-Profit, Retail, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Victoria has Bulletin, Junior Poster, Digital Poster, Poster, and Digital Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 26 boards in Victoria, the average is about 60,357 impressions per week. Add it all up and you're looking at roughly 6,277,160 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and October. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.