Billboards in Waco, TX

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 68 boards in Waco, the average is $2,066.64 per 4-week period, which works out to a $2.91 CPM.

It depends on what you're trying to accomplish, but out of 19 boards in Waco, these get put on proposals the most:

1. 1. #74902 — E/S I-35 @ ALTA VISTA FN Billboard
2. 2. #74901 — W/S IH 35 .09 MI S/O BAXLEY FS Billboard
3. 3. #74903 — E/S I-35 .4 MI N/O LOOP 340S FN Billboard
4. 4. #42590 — E/S I-35 @ 17TH FN Billboard
5. 5. #42591 — N/S VALLEY MILLS .1 MILE E/O BOSQUE FW(PANEL FREE-ORDER 7 OZ LIGHT WEIGHT) Billboard

Tell us about your campaign and we'll narrow it down from there.

Waco is 192,315 people, so it's a tight market with less competition for eyeballs. Median age is 28.7, a younger market where bolder creative tends to land. 32% of the population is Hispanic/Latino, which is worth factoring into your creative. Median household income is $40,190, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Waco, the industries we work with most are Professional Services, Real Estate, Entertainment, Non-Profit, and Construction. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Waco has Bulletin, Digital Bulletin, and Rotary Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 19 boards in Waco, the average is about 190,168 impressions per week. Add it all up and you're looking at roughly 14,452,732 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

May, April, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.