Billboards in Dumfries, VA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 56 boards in Dumfries, the average is $4,403.44 per 4-week period, which works out to a $0.30 CPM.

It depends on what you're trying to accomplish, but out of 17 boards in Dumfries, these get put on proposals the most:

1. 1. #6170 — 3935 Jefferson Davis Hwy @ Boswell Corner, S/F, LR Billboard
2. 2. #6171 — 3935 Jefferson Davis Hwy @ Boswell Corner, N/F, RR Billboard
3. 3. #18200 — RT 610 1 MI W/O I-95 GARRISONVILLE Billboard
4. 4. #18201 — RT 610 1 MI W/O I-95 GARRISONVILLE Billboard
5. 5. #113918 — Potomac Shores Pkwy 250' East of RT 1 & RT 234, F/NW - CENTER READ Billboard

Tell us about your campaign and we'll narrow it down from there.

Dumfries is 5,922 people, so it's a tight market with less competition for eyeballs. Median age is 24.7, a younger market where bolder creative tends to land. Average commute is 37 minutes, so there's real windshield time for boards to register. 45.3% of the population is Hispanic/Latino, which is worth factoring into your creative.

Here's the full breakdown:

In Dumfries, the industries we work with most are Real Estate, Education, Non-Profit, and Equipment Sales and Service. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Dumfries has Digital Bulletin, Premiere Panel, Bulletin, and Premiere Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 17 boards in Dumfries, the average is about 172,724 impressions per week. Add it all up and you're looking at roughly 11,745,240 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in September, March, and August. That's when the most proposals go out, so the best spots book up faster.

December, November, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.