Billboards in Lexington, VA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 56 boards in Lexington, the average is $1,092.22 per 4-week period, which works out to a $10.33 CPM.

It depends on what you're trying to accomplish, but out of 11 boards in Lexington, these get put on proposals the most:

1. 1. #13319 — US 501 .5 MI S/O BUENA VISTA F/S #2 Billboard
2. 2. #53102 — US 60 1 MI E/O C/L @ LEXINGTON - F/E #2 Billboard
3. 3. #53100 — N/S US RT 11 @ SR 717 (MCCLUNG RD) F/E Billboard
4. 4. #53033 — Rt 60 1.30 mi W/O Jct 60/I81 S/S F/E Billboard
5. 5. #53032 — Rt 11 .20 mi N/O Jct I64/11 W/S F/N Billboard

Tell us about your campaign and we'll narrow it down from there.

Lexington is 9,264 people, so it's a tight market with less competition for eyeballs. Median age is 22.3, a younger market where bolder creative tends to land. Median household income is $42,632, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Lexington, the industries we work with most are Real Estate, Healthcare, Non-Profit, Entertainment, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Lexington has Poster, Bulletin, and Junior Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 11 boards in Lexington, the average is about 26,365 impressions per week. Add it all up and you're looking at roughly 1,160,048 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and October. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.