Billboards in Caledonia, WI

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 63 boards in Caledonia, the average is $3,006.19 per 4-week period, which works out to a $4.68 CPM.

It depends on what you're trying to accomplish, but out of 29 boards in Caledonia, these get put on proposals the most:

1. 1. #71420 — W/S I-94 @ Layton Ave Billboard
2. 2. #81305 — E/S I-94, .9 MI S/O Hwy K Billboard
3. 3. #84999 — W/S I-94, 1.4 MI S/O Hwy 20 Billboard
4. 4. #93099 — W/S I-94 N/O RYAN ROAD Billboard
5. 5. #47175 — Burger King- 5400 Durand Ave Racine, WI 53406 Billboard

Tell us about your campaign and we'll narrow it down from there.

Caledonia is 25,277 people, so it's a tight market with less competition for eyeballs. Median age is 46, an older audience that tends to respond to straightforward messaging. Average commute is 26 minutes, so there's real windshield time for boards to register. Median household income is $80,659, so this audience can support premium product advertising.

Here's the full breakdown:

In Caledonia, the industries we work with most are Non-Profit, Healthcare, Retail, Entertainment, and Real Estate. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Caledonia has Digital Bulletin, Bulletin, Poster, and Rotary Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 29 boards in Caledonia, the average is about 151,508 impressions per week. Add it all up and you're looking at roughly 17,574,884 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

July, August, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.