Billboards in Fond Du Lac, WI

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 70 boards in Fond Du Lac, the average is $1,506.96 per 4-week period, which works out to a $2.82 CPM.

It depends on what you're trying to accomplish, but out of 25 boards in Fond Du Lac, these get put on proposals the most:

1. 1. #37524 — I-41 N of HWY 23, Fond du Lac Billboard
2. 2. #53342 — I-41, 1 mi N of CTY N, Fond du Lac Billboard
3. 3. #55049 — INTERSTATE 41 0.5 MI N/O CTY N ES Billboard
4. 4. #19589 — MILITARY RD E/O BROWN RD Billboard
5. 5. #19585 — JOHNSON ST @ HICKORY Billboard

Tell us about your campaign and we'll narrow it down from there.

Fond Du Lac is 55,209 people, so it's a tight market with less competition for eyeballs. Not a massive market, but that means less ad clutter. Your board isn't fighting ten others for attention on the same stretch of road.

Here's the full breakdown:

In Fond Du Lac, the industries we work with most are Professional Services, Retail, Healthcare, Entertainment, and Education. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Fond Du Lac has Bulletin, Poster, Digital Poster, Digital Bulletin, and Junior Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 25 boards in Fond Du Lac, the average is about 108,208 impressions per week. Add it all up and you're looking at roughly 10,820,788 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.