Billboards in Madison, WI

How Much Do Billboards Cost in Madison, WI?

Based on a cross-section of the 121 most popular boards, the average cost of a billboard in Madison is $3,437.30 per 4-week period. This results in a cost per thousand impressions (CPM) of $12.70. The average Madison billboard receives 270,669 monthly impressions.

How to Rent a Billboard in Madison

Renting a billboard in Madison is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

1. Determine your campaign goals. Are you looking to direct people to your location in Madison? Are you recruiting in Madison? Do you want to advertise your services in Madison? Narrowing in on your goal helps develop a clear path for measuring success.
2. Pick a location based on the campaign goals. Consider where near Madison would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
3. Decide on a timeframe and budget. We’ll find the best options available in Madison for your desired start date, billboard campaign length, and budget.
4. Review your custom proposal with billboards in Madison. We use your campaign criteria to formulate a thorough proposal including images and exact location.
5. Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Madison billboard. When your start date rolls around, watch your campaign go live.