Book Madison Billboard Ad Space Today
Plan Your CampaignBelow are some recently updated billboard locations in Madison and surrounding areas to help get you started. If you don't see a board you want, don't worry as this is a limited view of availability. Alluvit Media has access to every billboard in the city. Prices change daily based on availability.
We Run Campaigns For
Based on a cross-section of the 97 most popular boards, the average cost of a billboard in Madison is $2,961.90 per 4-week period. This results in a cost per thousand impressions (CPM) of $9.73. The average Madison billboard receives 304,380 monthly impressions.
Average cost per 1 thousand impressions (CPM) across all of our Madison billboards.
Average cost per board for a 4-week billboard advertising campaign.*
Average number of impressions per board for 4-weeks.
Recently added billboard locations in Madison.
*The average Madison billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.
Renting a billboard in Madison is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.
It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.
Across 97 boards in Madison, the average is $2,961.90 per 4-week period, which works out to a $9.73 CPM.
It depends on what you're trying to accomplish, but out of 88 boards in Madison, these get put on proposals the most:
Tell us about your campaign and we'll narrow it down from there.
Madison is about 447,245 people. Median age is 31, a younger market where bolder creative tends to land.
Here's the full breakdown:
In Madison, the industries we work with most are Entertainment, Non-Profit, Healthcare, Retail, and Advertising/Media Agency. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.
Madison has Poster, Rotary Bulletin, Bulletin, Digital Bulletin, and Junior Poster. We can walk you through what fits your situation.
It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.
Across 88 boards in Madison, the average is about 130,549 impressions per week. Add it all up and you're looking at roughly 45,953,348 total impressions per 4-week cycle across every tracked board in the market.
Demand for boards in Madison peaks in November, March, and September. That's when the most proposals go out, so the best spots book up faster.
May, December, and April are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.
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