(866) 499-3334 | Plan Your Campaign
Madison |
English Español

Billboards in Madison, WI

Book Madison Billboard Ad Space Today

Plan Your Campaign

Recently Updated Madison Billboards

Below are some recently updated billboard locations in Madison and surrounding areas to help get you started. If you don't see a board you want, don't worry as this is a limited view of availability. Alluvit Media has access to every billboard in the city. Prices change daily based on availability.

2121 Pennsylvania Ave 823 ft N/O E Johnson St ES Media
  • Media Type: Poster
  • Located at 2121 Pennsylvania Ave 823 ft N/O E Johnson St ES
  • View Details
Check Availability & Price
2210 Pennsylvania Ave 0.43 mi S/O Commercial Ave WS Media
  • Media Type: Poster
  • Located at 2210 Pennsylvania Ave 0.43 mi S/O Commercial Ave WS
  • View Details
Check Availability & Price
2248 Pennsylvania Ave 0.38 mi S/O Commercial Ave WS Media
  • Media Type: Poster
  • Located at 2248 Pennsylvania Ave 0.38 mi S/O Commercial Ave WS
  • View Details
Check Availability & Price
US HWY 51 WL 1200' S/O CTY HWY CV Media
  • Media Type: Poster / Retro
  • Located at US HWY 51 WL 1200' S/O CTY HWY CV
  • View Details
Check Availability & Price
2210 Pennsylvania Ave 0.43 mi S/O Commercial Ave WS Media
  • Media Type: Poster
  • Located at 2210 Pennsylvania Ave 0.43 mi S/O Commercial Ave WS
  • View Details
Check Availability & Price
1701 E Johnson St 161 ft N/O Fordem Ave ES Media
  • Media Type: Poster
  • Located at 1701 E Johnson St 161 ft N/O Fordem Ave ES
  • View Details
Check Availability & Price
1909 Aberg Ave 250 ft W/O Packers Ave SS F/W - 2 Media
  • Media Type: Poster
  • Located at 1909 Aberg Ave 250 ft W/O Packers Ave SS F/W - 2
  • View Details
Check Availability & Price
1802 E Johnson St 491 ft N/O Fordem Ave WS F/NW - 1 Media
  • Media Type: Poster
  • Located at 1802 E Johnson St 491 ft N/O Fordem Ave WS F/NW - 1
  • View Details
Check Availability & Price
1108 E Washington Ave 173 ft N/O Ingersoll St WS F/NE - 2 Media
  • Media Type: Poster
  • Located at 1108 E Washington Ave 173 ft N/O Ingersoll St WS F/NE - 2
  • View Details
Check Availability & Price
2300 Commercial Ave 0.24 mi E/O Pennsylvania Ave SS F/W - 2 Media
  • Media Type: Poster
  • Located at 2300 Commercial Ave 0.24 mi E/O Pennsylvania Ave SS F/W - 2
  • View Details
Check Availability & Price
1022 N Sherman Ave 51 ft S/O Roth St WS F/N - 1 Media
  • Media Type: Poster
  • Located at 1022 N Sherman Ave 51 ft S/O Roth St WS F/N - 1
  • View Details
Check Availability & Price
2248 Pennsylvania Ave 0.38 mi S/O Commercial Ave WS F/S - 1 Media
  • Media Type: Poster
  • Located at 2248 Pennsylvania Ave 0.38 mi S/O Commercial Ave WS F/S - 1
  • View Details
Check Availability & Price
2210 Pennsylvania Ave 0.43 mi S/O Commercial Ave WS Media
  • Media Type: Poster
  • Located at 2210 Pennsylvania Ave 0.43 mi S/O Commercial Ave WS
  • View Details
Check Availability & Price
2121 Pennsylvania Ave 823 ft N/O E Johnson St ES Media
  • Media Type: Poster
  • Located at 2121 Pennsylvania Ave 823 ft N/O E Johnson St ES
  • View Details
Check Availability & Price
US HWY 12/14 100' s/o MINERAL POINT RD Media
  • Media Type: Bulletin
  • Located at US HWY 12/14 100' s/o MINERAL POINT RD
  • View Details
Check Availability & Price
HWY 12-18 NL BELTLINE 1000' W/O I-90 Media
  • Media Type: Bulletin
  • Located at HWY 12-18 NL BELTLINE 1000' W/O I-90
  • View Details
Check Availability & Price
2318 US 51 700 ft N/O Pflaum Rd WS Media
  • Media Type: Bulletin
  • Located at 2318 US 51 700 ft N/O Pflaum Rd WS
  • View Details
Check Availability & Price
3201 US 51 0.33 mi N/O US 12/18 ES Media
  • Media Type: Bulletin
  • Located at 3201 US 51 0.33 mi N/O US 12/18 ES
  • View Details
Check Availability & Price
5201 US 12/18 0.77 mi E/O US 51 SS Media
  • Media Type: Poster
  • Located at 5201 US 12/18 0.77 mi E/O US 51 SS
  • View Details
Check Availability & Price
5001 US 12/18 0.91 mi W/O I-90 SS Media
  • Media Type: Poster
  • Located at 5001 US 12/18 0.91 mi W/O I-90 SS
  • View Details
Check Availability & Price
800 Cottage Grove Rd 275 ft W/O US 51 NS Media
  • Media Type: Poster
  • Located at 800 Cottage Grove Rd 275 ft W/O US 51 NS
  • View Details
Check Availability & Price
5001 US 12/18 0.91 mi W/O I-90 SS Media
  • Media Type: Bulletin
  • Located at 5001 US 12/18 0.91 mi W/O I-90 SS
  • View Details
Check Availability & Price
I-90-94 1.8 MILES N/O HWY 151 Media
  • Media Type: junior bulletin
  • Located at I-90-94 1.8 MILES N/O HWY 151
  • View Details
Check Availability & Price
I-94 NL 0.8 Mi W/O Hwy N Media
  • Media Type: Junior Bulletin / Regular
  • Located at I-94 NL 0.8 Mi W/O Hwy N
  • View Details
Check Availability & Price
1817 PARK ST 1 MI N/O HWY 12&18 Media
  • Media Type: Poster / Retro
  • Located at 1817 PARK ST 1 MI N/O HWY 12&18
  • View Details
Check Availability & Price
PACKERS AVE WL 1100' S/O COMMERCIAL AVE Media
  • Media Type: Poster / Retro
  • Located at PACKERS AVE WL 1100' S/O COMMERCIAL AVE
  • View Details
Check Availability & Price
HWY 51 WL 1100' N/O MILWAUKEE ST Media
  • Media Type: Poster / Retro
  • Located at HWY 51 WL 1100' N/O MILWAUKEE ST
  • View Details
Check Availability & Price
HWY 51 1100' N/O MILWAUKEE ST Media
  • Media Type: Poster / Retro
  • Located at HWY 51 1100' N/O MILWAUKEE ST
  • View Details
Check Availability & Price
US 14 0.35 mi S/O US 12/18 WS Media
  • Media Type: Poster
  • Located at US 14 0.35 mi S/O US 12/18 WS
  • View Details
Check Availability & Price
7302 US 14 325 ft E/O Wayside Rd NS Media
  • Media Type: Poster
  • Located at 7302 US 14 325 ft E/O Wayside Rd NS
  • View Details
Check Availability & Price
Old Middleton Rd 154 ft E/O Whitney Way NS Media
  • Media Type: Poster
  • Located at Old Middleton Rd 154 ft E/O Whitney Way NS
  • View Details
Check Availability & Price
1905 S Park St 276 ft N/O North Ave ES Media
  • Media Type: Poster
  • Located at 1905 S Park St 276 ft N/O North Ave ES
  • View Details
Check Availability & Price
CR M 0.26 mi S/O Mineral Point Rd ES Media
  • Media Type: Poster
  • Located at CR M 0.26 mi S/O Mineral Point Rd ES
  • View Details
Check Availability & Price
5910 Odana Rd 0.9 mi E/O Gammon Rd NS Media
  • Media Type: Poster
  • Located at 5910 Odana Rd 0.9 mi E/O Gammon Rd NS
  • View Details
Check Availability & Price
HWY 51 WL 1200' S/O CTY HWY CV Media
  • Media Type: Poster / Retro
  • Located at HWY 51 WL 1200' S/O CTY HWY CV
  • View Details
Check Availability & Price
HWY 12 WL 1500' S/O FISHER RD Media
  • Media Type: Poster / Retro
  • Located at HWY 12 WL 1500' S/O FISHER RD
  • View Details
Check Availability & Price
4406 CTH TT 2100 ft E/O Norton SS F/W - 2 Media
  • Media Type: Poster
  • Located at 4406 CTH TT 2100 ft E/O Norton SS F/W - 2
  • View Details
Check Availability & Price
Nelson Rd 711 ft W/O Reiner Rd NS F/W - 1 Media
  • Media Type: Poster
  • Located at Nelson Rd 711 ft W/O Reiner Rd NS F/W - 1
  • View Details
Check Availability & Price
Reiner Rd 0.23 mi N/O Nelson Rd WS F/N - 2 Media
  • Media Type: Poster
  • Located at Reiner Rd 0.23 mi N/O Nelson Rd WS F/N - 2
  • View Details
Check Availability & Price
Nelson Rd 711 ft W/O Reiner Rd NS F/E - 2 Media
  • Media Type: Poster
  • Located at Nelson Rd 711 ft W/O Reiner Rd NS F/E - 2
  • View Details
Check Availability & Price
1801 Commercial Ave 920 ft E/O Sherman Ave SS F/E - 1 Media
  • Media Type: Poster
  • Located at 1801 Commercial Ave 920 ft E/O Sherman Ave SS F/E - 1
  • View Details
Check Availability & Price
Reiner Rd 393 ft N/O Nelson Rd WS F/N - 2 Media
  • Media Type: Poster
  • Located at Reiner Rd 393 ft N/O Nelson Rd WS F/N - 2
  • View Details
Check Availability & Price
4702 E Broadway 0.3 mi E/O US 51 SS F/W - 1 Media
  • Media Type: Poster
  • Located at 4702 E Broadway 0.3 mi E/O US 51 SS F/W - 1
  • View Details
Check Availability & Price
6126 McKee Rd 712 ft E/O US 18/151 NS F/W - 1 Media
  • Media Type: Poster
  • Located at 6126 McKee Rd 712 ft E/O US 18/151 NS F/W - 1
  • View Details
Check Availability & Price
Reiner Rd 393 ft N/O Nelson Rd WS F/S - 1 Media
  • Media Type: Poster
  • Located at Reiner Rd 393 ft N/O Nelson Rd WS F/S - 1
  • View Details
Check Availability & Price
4406 CTH TT 2100 ft E/O Norton SS F/E - 1 Media
  • Media Type: Poster
  • Located at 4406 CTH TT 2100 ft E/O Norton SS F/E - 1
  • View Details
Check Availability & Price
Reiner Rd 0.23 mi N/O Nelson Rd WS F/S - 1 Media
  • Media Type: Poster
  • Located at Reiner Rd 0.23 mi N/O Nelson Rd WS F/S - 1
  • View Details
Check Availability & Price
5516 CR CV 0.3 mi E/O Packers Ave SS F/SW - 2 Media
  • Media Type: Poster
  • Located at 5516 CR CV 0.3 mi E/O Packers Ave SS F/SW - 2
  • View Details
Check Availability & Price
4702 E Broadway 0.3 mi E/O US 51 SS F/W - 2 Media
  • Media Type: Poster
  • Located at 4702 E Broadway 0.3 mi E/O US 51 SS F/W - 2
  • View Details
Check Availability & Price
1839 Commercial Ave 0.23 mi E/O Sherman Ave SS F/W - 2 Media
  • Media Type: Poster
  • Located at 1839 Commercial Ave 0.23 mi E/O Sherman Ave SS F/W - 2
  • View Details
Check Availability & Price

Need More Options?

Request a proposal to see all available inventory.

Request a Proposal

We Run Campaigns For

AMC Arizona College Of Nursing Armored Fresh Bechtel Benjamin Moore Berkshire Hathaway Chick-fil-A Daisy Brand Dollar General Eaton Frito-Lay Goodwill Habitat For Humanity Happy Egg Kraft Heinz Kubota Maryland Dept of Education Papa Johns Pepsi TSA Walmart

How Much Do Billboards Cost in Madison, WI?

Based on a cross-section of the 97 most popular boards, the average cost of a billboard in Madison is $2,961.90 per 4-week period. This results in a cost per thousand impressions (CPM) of $9.73. The average Madison billboard receives 304,380 monthly impressions.

$9.73 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Madison billboards.

$2,961.90 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

304,380 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

97 RECENT BOARDS ADDED

Recently added billboard locations in Madison.

*The average Madison billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

Call for available inventory
(866) 499-3334

How to Rent a Billboard in Madison

Renting a billboard in Madison is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

  1. Determine your campaign goals. Are you looking to direct people to your location in Madison? Are you recruiting in Madison? Do you want to advertise your services in Madison? Narrowing in on your goal helps develop a clear path for measuring success.
  2. Pick a location based on the campaign goals. Consider where near Madison would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
  3. Decide on a timeframe and budget. We'll find the best options available in Madison for your desired start date, billboard campaign length, and budget.
  4. Review your custom proposal with billboards in Madison. We use your campaign criteria to formulate a thorough proposal including images and exact location.
  5. Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Madison billboard. When your start date rolls around, watch your campaign go live.

Madison Billboard Advertising FAQ

How much does a billboard cost in Madison?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 97 boards in Madison, the average is $2,961.90 per 4-week period, which works out to a $9.73 CPM.

Where are the best billboard locations in Madison?

It depends on what you're trying to accomplish, but out of 88 boards in Madison, these get put on proposals the most:

  1. 1. #73814 — PACKERS AVE WL 1100' S/O COMMERCIAL AVE Billboard
  2. 2. #73812 — HWY 51 1100' N/O MILWAUKEE ST Billboard
  3. 3. #73811 — HWY 51 WL 1100' N/O MILWAUKEE ST Billboard
  4. 4. #85711 — I-90-94 1.8 MILES N/O HWY 151 Billboard
  5. 5. #50602 — 5516 CR CV 0.3 mi E/O Packers Ave SS F/SW - 2 Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Madison billboards reach?

Madison is about 447,245 people. Median age is 31, a younger market where bolder creative tends to land.

Here's the full breakdown:

Population447,245
Median Age31
Male / Female49.5% / 50.5%
Median Household Income$65,332
College Educated57.9%
Home Ownership47%
Avg. Commute20 min
Hispanic %7%
What industries use billboard advertising in Madison?

In Madison, the industries we work with most are Entertainment, Non-Profit, Healthcare, Retail, and Advertising/Media Agency. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Madison?

Madison has Poster, Rotary Bulletin, Bulletin, Digital Bulletin, and Junior Poster. We can walk you through what fits your situation.

How much traffic do Madison billboards get?

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 88 boards in Madison, the average is about 130,549 impressions per week. Add it all up and you're looking at roughly 45,953,348 total impressions per 4-week cycle across every tracked board in the market.

When is the best time to advertise on a billboard in Madison?

Demand for boards in Madison peaks in November, March, and September. That's when the most proposals go out, so the best spots book up faster.

May, December, and April are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

Related Articles

Learn more about billboard advertising in Madison, WI and beyond.

Best Digital Ad Solutions for Airports
Best Digital Ad Solutions for Airports

From seasoned corporate travelers to bright-eyed adventurers, the airport is a hub for all sorts of demographics. Lif...

Read More →
Outdoor Marketing Agencies: How To Choose The Best
Outdoor Marketing Agencies: How To Choose The Best

Outdoor advertising (often referred to as out-of-home (OOH) marketing) is a powerful way to reach consumers where the...

Read More →
7 Different Types of Outdoor Advertising
7 Different Types of Outdoor Advertising

You’re considering investing in outdoor advertising for your next ad campaign, but what form of outdoor advertising...

Read More →