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Billboards in Madison, WI

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Recently Updated Madison Billboards

Below are some recently updated billboard locations in Madison and surrounding areas to help get you started. If you don't see a board you want, don't worry as this is a limited view of availability. Alluvit Media has access to every billboard in the city. Prices change daily based on availability.

125 US 12/18 723 ft E/O Rimrock Rd SS - 1 Media
  • Media Type: Junior Bulletin
  • Located at 125 US 12/18 723 ft E/O Rimrock Rd SS - 1
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US HWY 12/18 2100 ft W/O Rimrock Rd NS - 1 Media
  • Media Type: Bulletin
  • Located at US HWY 12/18 2100 ft W/O Rimrock Rd NS - 1
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75 US 12/18 0.3 mi E/O Rimrock Rd SS - Media
  • Media Type: Digital
  • Located at 75 US 12/18 0.3 mi E/O Rimrock Rd SS -
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75 US 12/18 0.3 mi E/O Rimrock Rd SS - Media
  • Media Type: Digital
  • Located at 75 US 12/18 0.3 mi E/O Rimrock Rd SS -
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400 E Broadway 0.25 mi E/O Monona Dr SWC - Media
  • Media Type: Digital
  • Located at 400 E Broadway 0.25 mi E/O Monona Dr SWC -
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400 E Broadway 0.25 mi E/O Monona Dr SWC - Media
  • Media Type: Digital
  • Located at 400 E Broadway 0.25 mi E/O Monona Dr SWC -
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US 12/14 0.37 mi E/O Gammon Rd SS - 2 Media
  • Media Type: Bulletin
  • Located at US 12/14 0.37 mi E/O Gammon Rd SS - 2
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US 12/18 875 ft W/O Rimrock Rd SS - 1 Media
  • Media Type: Poster
  • Located at US 12/18 875 ft W/O Rimrock Rd SS - 1
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4277 US 12/18 980 ft W/O Seminole Hwy SS - 2 Media
  • Media Type: Bulletin
  • Located at 4277 US 12/18 980 ft W/O Seminole Hwy SS - 2
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US 12/14 0.37 mi E/O Gammon Rd SS - 2 Media
  • Media Type: Bulletin
  • Located at US 12/14 0.37 mi E/O Gammon Rd SS - 2
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4207 US 12/18 198 ft W/O Seminole Hwy SS - 2 Media
  • Media Type: Bulletin
  • Located at 4207 US 12/18 198 ft W/O Seminole Hwy SS - 2
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I-90/94 2000' S/O HWY 51 N ARLINGTON Media
  • Media Type: Junior Bulletin / Regular
  • Located at I-90/94 2000' S/O HWY 51 N ARLINGTON
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2248 Pennsylvania Ave 0.38 mi S/O Commerical Ave WS - 2 Media
  • Media Type: Poster
  • Located at 2248 Pennsylvania Ave 0.38 mi S/O Commerical Ave WS - 2
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960 S Park St 109 ft N/O Fish Hatchery rd WS - 2 Media
  • Media Type: Custom Bulletin
  • Located at 960 S Park St 109 ft N/O Fish Hatchery rd WS - 2
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2121 Pennsylvania Ave 823 ft N/O E Johnson St ES - 1 Media
  • Media Type: Poster
  • Located at 2121 Pennsylvania Ave 823 ft N/O E Johnson St ES - 1
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3371 E Washington Ave 269 ft S/O Fair Oaks ES - 1 Media
  • Media Type: Poster
  • Located at 3371 E Washington Ave 269 ft S/O Fair Oaks ES - 1
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US 51 995 ft N/O SR 30 WS - 2 Media
  • Media Type: Bulletin
  • Located at US 51 995 ft N/O SR 30 WS - 2
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2318 US 51 700 ft N/O Pflaum Rd WS - 2 Media
  • Media Type: Bulletin
  • Located at 2318 US 51 700 ft N/O Pflaum Rd WS - 2
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71 US 51 557 ft S/O Milwaukee St ES - 1 Media
  • Media Type: Bulletin
  • Located at 71 US 51 557 ft S/O Milwaukee St ES - 1
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3151 US 51 0.42 mi N/O US 12/18 ES - 1 Media
  • Media Type: Bulletin
  • Located at 3151 US 51 0.42 mi N/O US 12/18 ES - 1
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1809 US 12/18 1440 ft W/O Fish Hatchery Road SS - 1 Media
  • Media Type: Bulletin
  • Located at 1809 US 12/18 1440 ft W/O Fish Hatchery Road SS - 1
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US HWY 12/18 198 ft W/O Seminole Hwy SS - 1 Media
  • Media Type: Bulletin
  • Located at US HWY 12/18 198 ft W/O Seminole Hwy SS - 1
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4207 US 12/18 198 ft W/O Seminole Hwy SS - 2 Media
  • Media Type: Bulletin
  • Located at 4207 US 12/18 198 ft W/O Seminole Hwy SS - 2
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US 12 1100 ft S/O Airport Rd. WS Media
  • Media Type: Digital Bulletin
  • Located at US 12 1100 ft S/O Airport Rd. WS
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1725 US 51 0.4 mi N/O E Washington Ave ES Media
  • Media Type: Poster
  • Located at 1725 US 51 0.4 mi N/O E Washington Ave ES
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US 12 1100 ft S/O Airport Rd. WS Media
  • Media Type: Digital Bulletin
  • Located at US 12 1100 ft S/O Airport Rd. WS
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US 12/14 689 ft S/O Mineral Point Rd WS Media
  • Media Type: Poster
  • Located at US 12/14 689 ft S/O Mineral Point Rd WS
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3371 E Washington Ave 269 ft S/O Fair Oaks Ave ES Media
  • Media Type: Poster
  • Located at 3371 E Washington Ave 269 ft S/O Fair Oaks Ave ES
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Nelson Rd 711 ft W/O Reiner Rd NS Media
  • Media Type: Poster
  • Located at Nelson Rd 711 ft W/O Reiner Rd NS
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CR M 0.2 mi S/O Mineral Point Rd ES Media
  • Media Type: Poster
  • Located at CR M 0.2 mi S/O Mineral Point Rd ES
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US 14 518 ft E/O Schwartz Rd SS Media
  • Media Type: Poster
  • Located at US 14 518 ft E/O Schwartz Rd SS
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4811 US 12 480 ft N/O Springton Dr ES Media
  • Media Type: Poster
  • Located at 4811 US 12 480 ft N/O Springton Dr ES
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3001 US 51 0.59 mi N/O US 12/18 ES Media
  • Media Type: Bulletin
  • Located at 3001 US 51 0.59 mi N/O US 12/18 ES
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HWY 12-18 BELTLINE NL 1300' W/O I-90 Media
  • Media Type: Permanent Bulletin / Regular
  • Located at HWY 12-18 BELTLINE NL 1300' W/O I-90
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US HWY 51 WL 1200' S/O CTY HWY CV Media
  • Media Type: Poster / Retro
  • Located at US HWY 51 WL 1200' S/O CTY HWY CV
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2210 Pennsylvania Ave 0.43 mi S/O Commercial Ave WS Media
  • Media Type: Poster
  • Located at 2210 Pennsylvania Ave 0.43 mi S/O Commercial Ave WS
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2210 Pennsylvania Ave 0.43 mi S/O Commercial Ave WS Media
  • Media Type: Poster
  • Located at 2210 Pennsylvania Ave 0.43 mi S/O Commercial Ave WS
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1701 E Johnson St 161 ft N/O Fordem Ave ES Media
  • Media Type: Poster
  • Located at 1701 E Johnson St 161 ft N/O Fordem Ave ES
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1802 E Johnson St 491 ft N/O Fordem Ave WS F/NW - 1 Media
  • Media Type: Poster
  • Located at 1802 E Johnson St 491 ft N/O Fordem Ave WS F/NW - 1
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1909 Aberg Ave 250 ft W/O Packers Ave SS F/W - 2 Media
  • Media Type: Poster
  • Located at 1909 Aberg Ave 250 ft W/O Packers Ave SS F/W - 2
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1108 E Washington Ave 173 ft N/O Ingersoll St WS F/NE - 2 Media
  • Media Type: Poster
  • Located at 1108 E Washington Ave 173 ft N/O Ingersoll St WS F/NE - 2
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2300 Commercial Ave 0.24 mi E/O Pennsylvania Ave SS F/W - 2 Media
  • Media Type: Poster
  • Located at 2300 Commercial Ave 0.24 mi E/O Pennsylvania Ave SS F/W - 2
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1022 N Sherman Ave 51 ft S/O Roth St WS F/N - 1 Media
  • Media Type: Poster
  • Located at 1022 N Sherman Ave 51 ft S/O Roth St WS F/N - 1
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2248 Pennsylvania Ave 0.38 mi S/O Commercial Ave WS F/S - 1 Media
  • Media Type: Poster
  • Located at 2248 Pennsylvania Ave 0.38 mi S/O Commercial Ave WS F/S - 1
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2121 Pennsylvania Ave 823 ft N/O E Johnson St ES Media
  • Media Type: Poster
  • Located at 2121 Pennsylvania Ave 823 ft N/O E Johnson St ES
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2210 Pennsylvania Ave 0.43 mi S/O Commercial Ave WS Media
  • Media Type: Poster
  • Located at 2210 Pennsylvania Ave 0.43 mi S/O Commercial Ave WS
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US HWY 12/14 100' s/o MINERAL POINT RD Media
  • Media Type: Bulletin
  • Located at US HWY 12/14 100' s/o MINERAL POINT RD
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HWY 12-18 NL BELTLINE 1000' W/O I-90 Media
  • Media Type: Bulletin
  • Located at HWY 12-18 NL BELTLINE 1000' W/O I-90
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3201 US 51 0.33 mi N/O US 12/18 ES Media
  • Media Type: Bulletin
  • Located at 3201 US 51 0.33 mi N/O US 12/18 ES
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5201 US 12/18 0.77 mi E/O US 51 SS Media
  • Media Type: Poster
  • Located at 5201 US 12/18 0.77 mi E/O US 51 SS
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Need More Options?

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We Run Campaigns For

AMC Arizona College Of Nursing Armored Fresh Bechtel Benjamin Moore Berkshire Hathaway Chick-fil-A Daisy Brand Dollar General Eaton Frito-Lay Goodwill Habitat For Humanity Happy Egg Kraft Heinz Kubota Maryland Dept of Education Papa Johns Pepsi TSA Walmart

How Much Do Billboards Cost in Madison, WI?

Based on a cross-section of the 97 most popular boards, the average cost of a billboard in Madison is $5,929.13 per 4-week period. This results in a cost per thousand impressions (CPM) of $8.88. The average Madison billboard receives 667,847 monthly impressions.

$8.88 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Madison billboards.

$5,929.13 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

667,847 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

97 RECENT BOARDS ADDED

Recently added billboard locations in Madison.

*The average Madison billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

Call for available inventory
(866) 499-3334

How to Rent a Billboard in Madison

Renting a billboard in Madison is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

  1. Determine your campaign goals. Are you looking to direct people to your location in Madison? Are you recruiting in Madison? Do you want to advertise your services in Madison? Narrowing in on your goal helps develop a clear path for measuring success.
  2. Pick a location based on the campaign goals. Consider where near Madison would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
  3. Decide on a timeframe and budget. We'll find the best options available in Madison for your desired start date, billboard campaign length, and budget.
  4. Review your custom proposal with billboards in Madison. We use your campaign criteria to formulate a thorough proposal including images and exact location.
  5. Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Madison billboard. When your start date rolls around, watch your campaign go live.

Madison Billboard Advertising FAQ

How much does a billboard cost in Madison?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 97 boards in Madison, the average is $5,929.13 per 4-week period, which works out to a $8.88 CPM.

Where are the best billboard locations in Madison?

It depends on what you're trying to accomplish, but out of 117 boards in Madison, these get put on proposals the most:

  1. 1. #87365 — 2300 Commercial Ave 0.24 mi E/O Pennsylvania Ave SS F/W - 2 Billboard
  2. 2. #87367 — 1909 Aberg Ave 250 ft W/O Packers Ave SS F/W - 2 Billboard
  3. 3. #86130 — 2210 Pennsylvania Ave 0.43 mi S/O Commercial Ave WS Billboard
  4. 4. #86129 — 2121 Pennsylvania Ave 823 ft N/O E Johnson St ES Billboard
  5. 5. #87366 — 1022 N Sherman Ave 51 ft S/O Roth St WS F/N - 1 Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Madison billboards reach?

Madison is about 447,245 people. Median age is 31, a younger market where bolder creative tends to land.

Here's the full breakdown:

Population447,245
Median Age31
Male / Female49.5% / 50.5%
Median Household Income$65,332
College Educated57.9%
Home Ownership47%
Avg. Commute20 min
Hispanic %7%
What industries use billboard advertising in Madison?

In Madison, the industries we work with most are Entertainment, Non-Profit, Healthcare, Retail, and Advertising/Media Agency. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Madison?

Madison has Poster, Bulletin, Rotary Bulletin, Digital Bulletin, and Junior Poster. We can walk you through what fits your situation.

How much traffic do Madison billboards get?

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 117 boards in Madison, the average is about 156,201 impressions per week. Add it all up and you're looking at roughly 73,102,200 total impressions per 4-week cycle across every tracked board in the market.

When is the best time to advertise on a billboard in Madison?

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, June, and July are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

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