Billboards in Watertown, WI

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 58 boards in Watertown, the average is $1,165.91 per 4-week period, which works out to a $6.12 CPM.

It depends on what you're trying to accomplish, but out of 6 boards in Watertown, these get put on proposals the most:

1. 1. #66775 — I 94 1 mi W/O Cty Rd F NS Billboard
2. 2. #29568 — HWY 26 EL 1544' S/O CTY HYW Y Billboard
3. 3. #29566 — Intersection Of State Hwy 26 & County Rd B Billboard
4. 4. #29565 — HWY 26 WL 785' S/O HIGH ROAD OVERPASS Billboard
5. 5. #74558 — Hwy 26 - 3960' (.75 miles) S/O I-94 Billboard

Tell us about your campaign and we'll narrow it down from there.

Watertown is 23,479 people, so it's a tight market with less competition for eyeballs. Not a massive market, but that means less ad clutter. Your board isn't fighting ten others for attention on the same stretch of road.

Here's the full breakdown:

In Watertown, the industries we work with most are Food , Real Estate, Manufacturing, Construction, and Non-Profit. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Watertown has Bulletin, Poster, and Junior Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 6 boards in Watertown, the average is about 53,427 impressions per week. Add it all up and you're looking at roughly 1,282,244 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.