Billboards in Wausau, WI

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 67 boards in Wausau, the average is $1,574.00 per 4-week period, which works out to a $6.01 CPM.

It depends on what you're trying to accomplish, but out of 7 boards in Wausau, these get put on proposals the most:

1. 1. #28656 — I-39 .3 MI N/O KOWALSKI ROAD - S/1 Billboard
2. 2. #37540 — Hwy 29 at Business 51, 1/2 mile East of 39/51 - Wausau Billboard
3. 3. #4266 — CTH K .30 mi s/o CTH WW W/S, N/F Billboard
4. 4. #4265 — CTH K .25 mi s/o CTH WW W/S, N/F Billboard
5. 5. #28662 — HWY 29 .5 MILE E/O HWY 107 S/S E/1 Billboard

Tell us about your campaign and we'll narrow it down from there.

Wausau is 73,593 people, so it's a tight market with less competition for eyeballs. Not a massive market, but that means less ad clutter. Your board isn't fighting ten others for attention on the same stretch of road.

Here's the full breakdown:

In Wausau, the industries we work with most are Retail, Construction, Non-Profit, Healthcare, and Manufacturing. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Wausau has Poster, and Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 7 boards in Wausau, the average is about 53,739 impressions per week. Add it all up and you're looking at roughly 1,504,700 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, June, and April are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.