When you run a project management company, you’re tasked with caring for people’s most valuable assets: their homes and owned properties. It’s a professional relationship rooted in trust, and when you’re trying to advertise to new customers, building that trust is one of the most important things you can do.
That’s where billboard advertising comes in. Known as one of the best ways to build brand loyalty and trust, out-of-home (OOH) advertising puts your services in front of the people who most need to connect with your company. Through repetition, high visibility, and a clear community tie, you can become the go-to resource for project management services in your area.
What Are the Top Billboard Design Trends for Property Management Companies?
In property management, building local rapport is key. After all, you’re providing a local service, so your clients want to see you as a part of the local community.
As such, the best property management ads often feature clear visuals that are easily recognizable—or at the very least, familiar—to viewers passing by. Incorporating local slang where possible also helps reinforce the fact that you’re established in the area.
Less is more when it comes to property management advertising. Prioritize strong visuals and a clear headline hooking your audience with what you offer and a straightforward way to contact you and take action.
Best Design Principles for Property Management Companies
At Alluvit Media, we’ve helped launch billboard campaigns for property management companies all across the countries. Here are the design principles that matter most:
Eye-Catching Property Visuals
It’s human nature to subconsciously (or even consciously) be on the lookout for the things that are already on our mind. If you’re thinking about red trucks, you’re going to suddenly notice an abundance of red trucks. And if you’re looking for a good property management company, an eye-catching image of a top-tier property is just the thing that will grab your attention.
Property management is typically not an impulse move—people investing in property management services are thinking about it and considering all the options long before the official hire. When you make your company impossible to miss, you ensure your services are top of mind as potential clients make their decision.
Interior and Exterior Imagery
If you offer both interior and exterior property management services, make it clear from the very beginning. Photographs indicating the different types of services that you offer highlight your value as a company and set you apart from property management companies that might not offer quite as wide of a service range.
Bold Headlines
When running highway billboards, the speed at which your audience will be passing by has to be taken into account. Your viewer will only see your billboard for a few seconds, so make those seconds count by highlighting the value you offer as clearly as possible. Bold fonts with a clear color contrast add instant readability are your best choice.
At Alluvit Media, we provide complementary graphic design services to ensure your ad is optimized for conversion and represents your company’s unique identity within the property management industry.
Property Management Advertising: Key Strategies
As you plan a property management campaign, design isn’t the only thing that matters. Proper placement can make all the difference between the campaigns that convert and the campaigns that flop. These are the strategies that we keep in mind when planning our clients’ campaigns:
Target Your Ideal Income Level
Property management services aren’t cheap, so advertising in the wrong local areas will keep your billboard ad from reaching the people with the necessary purchasing power. Know the income level of your ideal client, then research the local areas where the highest percentage of people within this average income reside. From there, you can advertise in nearby areas that they frequent.
Know the Top Commuting Routes in the Area
In addition to knowing the areas with the highest percentage of individuals in your preferred income bracket, take the time to establish the most common commuting routes. These high-traffic areas will be some of the most valuable billboard placements for your property management company. Billboard ads provide high visibility, and high visibility combined with high traffic will produce the best results for your campaign.
Design Your Next Property Management Billboard Campaign
In order to see real growth within your property management company, you need a genuine connection with the local community. At Alluvit Media, we’ve seen firsthand the power of billboard advertising in building that connection, and we want to partner with you to launch your next company campaign.
Our expert media coordinators are here to guide you through each step of the process, from strategic placements to coordinating complementary billboard design, so you can trust that your billboard is on trend and crafted for conversion.
Ready to learn more? Request your free billboard proposal today.
FAQs
Is billboard advertising valuable for real estate companies?
Yes! Billboard ads are one of the most trustworthy ways to reach potential customers, which is important in an industry like real estate, where your clients are making an impactful investment. Establishing trust is how you close your listings—and billboard advertising is one of the best ways to do that.
My property management company hasn’t invested in professional photos. Can I use stock images in my billboard ad?
Yes, you can use stock photos in your billboard ad as long as the photos are properly licensed for commercial use.
What’s included in my billboard proposal?
Your billboard proposal will outline available locations, pricing, impression estimates, and technical details to help your business choose the best outdoor ad placements for your ad’s success.
Ready to bring your brand outdoors?
Connect with an outdoor media expert or call (866) 499-3334.