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The Outdoor Voice Blog

Outdoor advertising insights, guides, and industry news.

NYC Subway Advertising: Best Practices and Must-Knows for Brands
Outdoor Advertising Guides
NYC Subway Advertising: Best Practices and Must-Knows for Brands

NYC subway advertising guide: MTA ad costs by format, placement strategy, creative best practices, and the metrics that prove your campaign ...

September 23, 2026 · Mike Lavery

Billboard Design Trends for Property Management Companies
Outdoor Advertising Guides
Billboard Design Trends for Property Management Companies

Billboard design trends for property management companies: bold headlines, interior and exterior imagery, local cues, and placements that re...

September 16, 2026 · Nancy Rohr

How Quickly Can I Launch a Billboard Campaign?
Outdoor Advertising Guides
How Quickly Can I Launch a Billboard Campaign?

Billboard campaign launch timelines explained: two weeks for digital, four to six weeks for static, plus how location, industry, and approva...

August 21, 2026 · Nancy Rohr

Media Planning 101: A Beginner’s Guide
Outdoor Advertising Guides
Media Planning 101: A Beginner’s Guide

Media planning basics for beginners: how earned, owned, and paid media work, which online and offline channels to use, and tips for building...

August 12, 2026 · Mike Lavery

Which Outdoor Ad Format is Best for Your Brand?
Outdoor Advertising Guides
Which Outdoor Ad Format is Best for Your Brand?

Compare outdoor ad formats: static and digital billboards, street furniture, kiosks, airport, cinema, and truck ads, and learn which fits yo...

August 5, 2026 · Nancy Rohr

Make-or-Break Advertising Mistakes: 10 Billboard Mistakes to Avoid
Outdoor Advertising Guides
Make-or-Break Advertising Mistakes: 10 Billboard Mistakes to Avoid

Billboard advertising is an incredibly valuable tool for companies and organizations across industries—but only if you do it right.

June 24, 2026 · Nancy Rohr

How to Build a Multi-Location Billboard Marketing Strategy
Outdoor Advertising Guides
How to Build a Multi-Location Billboard Marketing Strategy

Crafting the right marketing strategy for your brand requires an innate knowledge of the customers you serve. But what if those customers st...

May 6, 2026 · Arali Alvarado

How to Incorporate OOH Advertising Into Digital Campaigns
Outdoor Advertising Guides
How to Incorporate OOH Advertising Into Digital Campaigns

Crafting the perfect advertising strategy requires marketers to take a number of different factors into consideration. One of the biggest in...

April 29, 2026 · Mike Lavery

How to Evaluate Reach and Frequency for Outdoor Media Buys
Outdoor Advertising Guides
How to Evaluate Reach and Frequency for Outdoor Media Buys

If you’ve been around the marketing block, you’ve heard about the power of out-of-home (OOH) advertising. But there’s a natural follow-up qu...

April 9, 2026 · Nancy Rohr

Rent Billboards for Movies: 5 Tips for Success
Outdoor Advertising Guides
Rent Billboards for Movies: 5 Tips for Success

Few things bring people together quite like the movies. Stories that shape us and excite us, make us laugh and cry and look at the world a l...

March 18, 2026 · Arali Alvarado

Best Digital Billboard Options for Startups
Outdoor Advertising Guides
Best Digital Billboard Options for Startups

If you’ve spent any time working in startups, you know that every dollar counts. You’re trying to achieve the best, most efficient results w...

March 4, 2026 · Mike Lavery

Truck Advertising: What To Know About Truck Billboards
Outdoor Advertising Guides
Truck Advertising: What To Know About Truck Billboards

Have you ever spent hours trying to decide on the perfect strategic placement for your billboard? What if, instead, you could have a mobile ...

February 18, 2026 · Arali Alvarado

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