Advertising Near Bourbon & Beyond

Bourbon & Beyond 2026 transforms Louisville into a destination for music lovers, drawing 120,000+ attendees for an unforgettable experience. Festival-goers travel from across the country, spending multiple days immersed in music, art, and culture. This concentrated audience of engaged, experience-seeking consumers represents a premium advertising opportunity.

With 1 years of events and 120,000 total attendance, Bourbon & Beyond offers unmatched reach for outdoor advertising campaigns.

Upcoming Event

Upcoming

Bourbon & Beyond 2026

Louisville, KY

Sep 17, 2026 - Sep 20, 2026

Highland Festival Grounds

120,000 expected attendance

View Details

Advertising Options Near Bourbon & Beyond

Airport Media

Reach attendees arriving and departing through nearby airports with high-dwell-time placements.

Billboards

High-visibility placements along major highways and routes leading to the venue.

Transit

Bus wraps, shelters, and transit station ads targeting attendees using public transportation.

Mobile Billboards

Trucks and trailers that bring your message directly to the crowds around the event.

Digital Billboards

Dynamic digital displays with flexible scheduling to align with event dates and peak traffic.

Available Billboards Near Bourbon & Beyond

Here's a sample of 12 billboards near Bourbon & Beyond — we have many more options available. Request a full list.

#15: 6th St. s/o Muhammad Ali 1 (Top) F/N

0.2 miles away

Junior Billboard • Louisville

13,600 impressions/week

#14: 237 E. Main St. @ Floyd 2 (Bottom) F/E

0.6 miles away

Junior Billboard • Louisville

13,900 impressions/week

100 West Broadway @ I-65 F/N

0.6 miles away

Bulletin • Louisville

98,072 impressions/week

I-65 S/O I-71 F/N

0.9 miles away

Digital Bulletins • Louisville

205,411 impressions/week

I-65 N/O Kentucky F/S

1 miles away

Bulletins • Louisville

422,845 impressions/week

I-65 @ Washington F/S

1 miles away

Digital Bulletins • Louisville

219,436 impressions/week

#30: 813 E. Jefferson e/o Shelby 2 (Bottom) F/E

1.1 miles away

Junior Billboard • Louisville

26,000 impressions/week

I-64 @ 16th & Northwestern S/S F/E

1.1 miles away

Posters • Louisville

153,682 impressions/week

I-65S @ Exit 1 #2 F/N

1.4 miles away

Digital Bulletin • Jeffersonville

148,988 impressions/week

I-65 N @ Exit 1 #1 F/S

1.4 miles away

Permanent Bulletin / Digital • Jeffersonville

177,784 impressions/week

I-65S @ Exit 1 #2 F/N

1.4 miles away

Permanent Bulletin / Digital • Jeffersonville

185,862 impressions/week

#95: Muhammad Ali @ 21st St 2 (Bottom) F/E

1.5 miles away

Junior Billboard • Louisville

10,900 impressions/week

Airport Advertising Near Bourbon & Beyond

Reach fans flying in for Bourbon & Beyond events with high-impact airport placements.

Louisville International Airport (Standiford Field) (SDF)

People Mover Digital Network - Package of 2

Digital 41"H X168"W

Arrivals Video Wall

Digital 84Hx144"W

Baggage Claim Digital Network - Package of 6

Digital 36"Hx144"W

Blue Grass Airport (LEX)

Baggage Claim - Right Side Single Digital Display

Digital 4800 x 1800

Concourse Exit - Right Side - Digital Display

Digital 2160 x 3840

Wall Wraps

Static 276" W x 60" H

Fabric Displays

Static 60" W x 60" H

See All LEX Inventory →

Cincinnati/Northern Kentucky International Airport (CVG)

Escalators Video Wall

Digital 720WpxX675Hpx

Baggage Claim Digital Network - Package of 6

Digital 65"

Main Tram Stop - Backlit Tension Fabric Display

Static 43"Hx62"W

Hallway Backlit Tension Fabric Display

Static 69"Hx48"W

Interested in Advertising at Bourbon & Beyond?

Get a custom proposal with available inventory, pricing, and audience data.

Request Free Proposal

Get a Free Media Plan

Explore advertising options near Bourbon & Beyond events — billboards, airports, transit, and more.

Request Free Proposal

Upcoming Location

Louisville, KY

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Frequently Asked Questions

Common questions about advertising near Bourbon & Beyond

Music festival and concert attendees typically skew younger (18-44) with higher-than-average household incomes. They're early adopters, socially active, and have strong brand affinity. This makes them ideal targets for lifestyle brands, beverages, technology, and fashion.

Yes! We target billboards, transit ads, and digital displays along highways, exits, and main roads that attendees use to reach Bourbon & Beyond. This ensures your ad is seen multiple times as fans travel to and from the venue, maximizing frequency and recall.

We recommend booking 2-3 months in advance for major events like Bourbon & Beyond. Premium ad placements near the venue — billboards, airport media, and transit ads — sell out quickly. For optimal placement, contact us as early as possible.

We offer a variety of outdoor advertising options near Bourbon & Beyond including billboards, digital displays, airport advertising, transit ads, mobile billboards, and street-level posters. Our team will recommend the best media mix based on your goals and budget.

Yes! Digital displays can be programmed to run specifically during event dates and peak traffic times. For static billboards, the minimum is typically 4 weeks, but we can time your overall campaign to align with Bourbon & Beyond for maximum relevance and impact.

Bourbon & Beyond Advertising

120,000

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