11th Avenue has transformed; this landmark digital spectacular is being rebuilt with brand new full motion screens to target Hudson Yards and the internationally recognized Jacob Javits Center, one of the preeminent convention spaces in the US. This is now also the only large format digital option targeting Hudson Yards, which has become a high-end retail, corporate office, public art, and renowned culinary destination. This digital opportunity captures the attention of thousands of convention attendees, plus vehicular traffic heading towards the Lincoln Tunnel. Steps away from the busy West Side Highway, this sign is the only double-sided digital display that targets the Lincoln Tunnel from Manhattan to New Jersey."Rate for 10% SOV | 10-Second Spot | 100-Second Loop | 10 Advertisers | Full Motion or Static Digital Creative. Creative is subject to approval and due 5 business days prior to campaign start date.