1 theater · 14 screens

Movie Theater Advertising in Christiansburg, VA

Cinema advertising on 14 screens in Christiansburg, VA.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

14

Screens

20,200

4-Week Impressions (est.)

23K

City Population

Christiansburg, VA gives advertisers direct access to one of the New River Valley's most engaged consumer audiences. The city's single theater, New River Valley 14, generates an estimated 28,000 moviegoer impressions per month across 14 screens, making it a focused and efficient placement for local and regional brands.

The demographics are worth attention. With a median household income of $75,451, a median age of 37.6, and 45.5% of residents holding a bachelor's degree or higher, Christiansburg audiences skew toward educated, established consumers. That profile tends to perform well for home services, healthcare, financial products, and dining.

For advertisers who want high-attention, unskippable placements in a distraction-free environment, the local movie theater is a measurable alternative to streaming and broadcast buys.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does cinema advertising in Christiansburg cost?

A 4-week campaign in Christiansburg typically runs $1,400 to $2,700, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

What kinds of businesses advertise at movie theaters in Christiansburg?

Common advertisers include restaurants, healthcare providers, auto dealerships, home services, financial institutions, and retail businesses. With a median household income over $75,000 and a high share of degree holders, the Christiansburg audience is a strong fit for brands targeting purchase-ready consumers in the New River Valley area.

Where exactly do ads appear inside the theater?

Ads run in the pre-show sequence, on screen before the feature film. The format is full-screen, with theater-quality audio and no skip option. Some packages also include lobby placements such as static posters or digital displays. On attention metrics, the pre-show format consistently outperforms digital and social placements.

How does cinema advertising compare to TV or streaming in Christiansburg?

Cinema captures attention at 2 to 6 times the rate of live sports, and 6 to 16 times that of social and digital media. About 60% of moviegoers are cord-cutters or cord-nevers, so TV buys miss them entirely. For advertisers in the Roanoke-Lynchburg market, cinema reaches an audience that most local media schedules leave out.

How long does a campaign need to run?

The standard entry point is a 4-week flight, enough time to reach a meaningful share of Christiansburg's estimated 28,000 monthly moviegoer impressions. Longer campaigns build frequency and are common in competitive categories like auto, healthcare, and dining, where advertisers want sustained top-of-mind presence.

Are there any industries that cannot advertise at movie theaters?

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through cinema ad placements. These restrictions apply across the network regardless of local regulations. Most retail, service, healthcare, food and beverage, and B2B advertisers are unaffected and can run campaigns without restriction.

Ready to advertise in Christiansburg?

Call for pricing tailored to your dates, film slate, and targeting.