1 theater · 14 screens
Cinema advertising on 14 screens in Christiansburg, VA.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Christiansburg, VA gives advertisers direct access to one of the New River Valley's most engaged consumer audiences. The city's single theater, New River Valley 14, generates an estimated 28,000 moviegoer impressions per month across 14 screens, making it a focused and efficient placement for local and regional brands.
The demographics are worth attention. With a median household income of $75,451, a median age of 37.6, and 45.5% of residents holding a bachelor's degree or higher, Christiansburg audiences skew toward educated, established consumers. That profile tends to perform well for home services, healthcare, financial products, and dining.
For advertisers who want high-attention, unskippable placements in a distraction-free environment, the local movie theater is a measurable alternative to streaming and broadcast buys.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Christiansburg typically runs $1,400 to $2,700, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include restaurants, healthcare providers, auto dealerships, home services, financial institutions, and retail businesses. With a median household income over $75,000 and a high share of degree holders, the Christiansburg audience is a strong fit for brands targeting purchase-ready consumers in the New River Valley area.
Ads run in the pre-show sequence, on screen before the feature film. The format is full-screen, with theater-quality audio and no skip option. Some packages also include lobby placements such as static posters or digital displays. On attention metrics, the pre-show format consistently outperforms digital and social placements.
Cinema captures attention at 2 to 6 times the rate of live sports, and 6 to 16 times that of social and digital media. About 60% of moviegoers are cord-cutters or cord-nevers, so TV buys miss them entirely. For advertisers in the Roanoke-Lynchburg market, cinema reaches an audience that most local media schedules leave out.
The standard entry point is a 4-week flight, enough time to reach a meaningful share of Christiansburg's estimated 28,000 monthly moviegoer impressions. Longer campaigns build frequency and are common in competitive categories like auto, healthcare, and dining, where advertisers want sustained top-of-mind presence.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through cinema ad placements. These restrictions apply across the network regardless of local regulations. Most retail, service, healthcare, food and beverage, and B2B advertisers are unaffected and can run campaigns without restriction.
Call for pricing tailored to your dates, film slate, and targeting.