Regal New River Valley 14 is a 14-screen multiplex at 110 New River Rd in Christiansburg, VA, serving the Roanoke-Lynchburg market. The theater draws an estimated 28,000 moviegoer impressions per month, making it a solid option for advertisers targeting the New River Valley region.
Ads run on-screen before feature films, reaching local consumers in a captive, high-attention environment. The theater works well for both regional and national advertisers looking to reach audiences in Christiansburg and the greater Roanoke area.
Mix and match across the pre-show, lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Call for pricing tailored to your flight dates and film slate.