1 theater · 16 screens
Cinema advertising on 16 screens in Escondido, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Escondido sits in the northern reaches of San Diego County with a population of nearly 150,000 and a median household income of $84,477. It's a working city with real buying power, and its residents show up to the Escondido Stadium 16 with IMAX consistently. That single venue delivers an estimated 38,400 moviegoer impressions per month across 16 screens.
Cinema advertising here falls within a Tier 2 market, with CPMs running $47 to $60. A 4-week campaign starts at $2,054 and scales to $4,108 depending on screen count and placement mix. The audience skews younger than most television formats, with a median age of 30 and 60% having cut the cord entirely. For brands targeting North San Diego County, Escondido offers focused local reach without the fragmentation of digital channels, and attention levels that measure 6 to 16 times higher than social and display advertising.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Escondido Stadium 16 with IMAX runs between $2,054 and $4,108, depending on how many screens you book and which placement formats you select. The CPM for this market falls between $47 and $60, competitive against local broadcast and more efficient on a cost-per-attention basis.
Common advertisers include local restaurants, auto dealers, healthcare providers, home services companies, and regional retailers. The lift data backs this up: QSR brands see 2 to 3 times return on ad spend, auto advertisers report 34% increases in foot traffic, and retail brands see 53% more incremental visits compared to control groups.
Placements include on-screen pre-show segments running before the feature film, plus lobby formats such as digital displays and static signage. On-screen ads run in a captive environment where phones are down and attention is high. That setting produces attention ratings 2 to 6 times stronger than live sports and 6 to 16 times stronger than social and digital platforms.
Streaming reaches cord-cutters, but so does cinema. About 60% of moviegoers have cut the cord or never had it. The difference is attention. Cinema audiences sit in a dark room without a second screen, which produces measurably higher ad recall and engagement than CTV or YouTube. There is no phone to compete with, no skip button to outrun.
The standard entry point is a 4-week campaign, which is the format used to generate the $2,054 to $4,108 pricing estimates for Escondido. Four weeks delivers consistent exposure across multiple showtimes and films. Longer flights of 8 or 12 weeks build frequency over time and are common for auto, healthcare, and home services advertisers with longer purchase cycles.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this network. These restrictions apply market-wide and are not specific to Escondido. If your business falls outside those categories, approval is straightforward and campaigns can typically be placed within a few weeks of creative delivery.
Call for pricing tailored to your dates, film slate, and targeting.
