1 theater · 16 screens
Cinema advertising on 16 screens in Federal Way, WA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Federal Way sits within the Seattle-Tacoma market with a population just under 100,000 and a median household income of $82,144. The city skews toward working adults, with a median age of 37.6 and average commutes pushing 32 minutes. Residents want entertainment close to home, and cinema advertising reaches them there.
Century Federal Way and XD is the city's primary theater, with 16 screens and an estimated 38,400 monthly moviegoer impressions. A 4-week campaign runs between $2,054 and $4,108, making it a practical option for regional businesses and national brands targeting this corridor. Federal Way's audience is 62% multicultural and includes a high share of cord-cutters, so the theater screen is one of the few places advertisers can count on undivided attention. Cinema ads consistently outperform live sports and digital placements on attention metrics. Documented outcomes include a 53% lift in retail foot traffic and 34% increases in auto dealership visits.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century Federal Way and XD runs between $2,054 and $4,108, depending on screen count and placement type. Federal Way falls in the Tier 2 CPM range of $47 to $60. That gets you an estimated 38,400 monthly impressions in a single-theater market, with no competing cinema inventory splitting your reach.
Common advertisers include local restaurants, auto dealers, healthcare providers, financial services, real estate companies, and regional retailers. National brands also use Federal Way as part of broader Seattle-Tacoma market buys. The theater draws a family-skewing audience with a median household income of $82,144, giving advertisers access to buyers with real spending power across categories.
Ads run in the pre-show on the main screen before the feature film begins, when the full audience is seated and the lights are still up. Additional placements include lobby screens and static lobby displays. The on-screen pre-show format earns attention ratings 6 to 16 times higher than social and digital formats.
Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV spots miss them entirely. Streaming ads can be skipped, and even when they aren't, they run in fragmented, low-attention environments. Cinema puts your ad in front of a captive audience on a large-format screen with no skip option. That translates to attention levels 2 to 6 times higher than live sports broadcasts.
Four weeks is the standard campaign unit, giving enough frequency to build recall across the 38,400 estimated monthly impressions at Century Federal Way and XD. Many advertisers time campaigns around product launches, seasonal promotions, or local events. Businesses focused on sustained brand awareness in this market often run longer flights of 8 to 12 weeks.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placements at this location. These restrictions apply regardless of campaign budget or market size. If your business falls into one of these categories, cinema inventory in Federal Way will not be available to you.
Call for pricing tailored to your dates, film slate, and targeting.
