1 theater · 20 screens
Cinema advertising on 20 screens in Grandville, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Grandville, MI falls within the Grand Rapids-Kalamazoo-Battle Creek market and punches above its size on consumer quality. Median household income is $78,551, median age is 34.4, and 41% of residents hold a bachelor's degree or higher. This is an audience that spends and decides.
The city has one theater, Celebration Cinema Rivertown, with 20 screens and an estimated 40,000 moviegoer impressions per month. One venue, one concentrated audience, no fragmentation. Cinema audiences here skew younger than most streaming platforms, 60% have cut traditional cable, and attention scores run 6 to 16 times higher than social media placements. For local and regional advertisers after a financially stable, younger suburban audience in the Grand Rapids corridor, Grandville cinema advertising offers consistent, measurable exposure at a competitive price.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,640 – $3,280 | Tier 3 market rates | up to 40,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Celebration Cinema Rivertown runs between $1,640 and $3,280, depending on the number of screens and placement type. Grandville is a Tier 3 market with CPMs ranging from $37 to $45. That pricing is based on roughly 40,000 monthly impressions across 20 screens in a single, high-traffic venue.
Common advertisers include quick-service and full-service restaurants, auto dealerships, healthcare providers, local universities, real estate agencies, home services, and retailers. The audience averages 34 years old with strong household income, making it a good fit for brands targeting suburban families and young professionals in the Grand Rapids metro area.
Ads run in the pre-show program on the main auditorium screens before the feature film starts. It's a full-screen, high-definition placement with sound, in a dark room where the audience is seated and paying attention. Some campaigns can also include lobby placements such as posters or digital displays, depending on availability at the location.
Cinema reaches an audience that TV largely misses. About 60% of moviegoers are cord-cutters or cord-nevers, so linear TV doesn't reach them at all. Attention scores for cinema run 6 to 16 times higher than social and digital placements, and the format is unskippable. Documented outcomes include a 53% lift in incremental retail visits and a 34% increase in auto dealership foot traffic.
Most campaigns run in 4-week flights, timed to standard film rotation schedules. Need more time in market? Extend in 4-week increments. Creative materials are typically due 1 to 2 weeks before the start date. Alluvit Media handles placement logistics for Grandville and the wider Grand Rapids market.
Yes. Cinema venues restrict advertising from alcohol brands, tobacco and vaping products, firearms and ammunition retailers, cannabis businesses, and political candidates or advocacy groups. These restrictions apply at the theater level and are consistent across the network. Most local and regional businesses, including healthcare, finance, food and beverage, and retail, are fully eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
