Cinemark Hollywood USA is a 17-screen multiplex at 100 W Nolana Ave in McAllen, TX, serving the Harlingen-Weslaco-Brownsville-McAllen market. The theater draws an estimated 27,200 monthly moviegoer impressions, providing consistent audience reach in one of the busiest retail and entertainment corridors along the Texas-Mexico border.
A 4-week on-screen advertising campaign runs $1,006 to $2,012, a practical entry point for regional and national advertisers targeting South Texas audiences. McAllen pulls shoppers and families from both sides of the border, giving advertisers access to a diverse, high-traffic consumer base in a fast-growing metro area.
Real numbers for a 4-week, :30-second spot campaign. Pricing varies by ad placement, film slate, and seasonality.
In plain English
for a 4-week :30 campaign reaching approximately 27,200 moviegoers at this theater.
In industry terms
(cost per thousand impressions) — competitive with premium CTV, and well below broadcast TV primetime.
Final pricing depends on the 2026 release calendar — premium spots adjacent to tentpole releases (Avengers: Doomsday, Dune Part Three, Toy Story 5) command higher rates than standard weeks. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Mix and match across the pre-show, lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Call for pricing tailored to your flight dates and film slate.
